Healthcare Marketing Blog

How Leslie Gibbs is Preparing Modern Vascular for Massive Growth

Marketing Insights & Trends

How Leslie Gibbs is Preparing Modern Vascular for Massive Growth

Leslie Gibbs is wasting no time in prioritizing technology & lead generation at Modern Vascular. Listen in to hear all the marketing tactics she is deploying!

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Marketing’s Role at Each Step of the Patient Experience

Marketing Insights & Trends

Marketing’s Role at Each Step of the Patient Experience

The better a patient’s experience, The more successful a healthcare provider will be, and marketers have a key role in shaping a seamless brand experience.

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How Hernando Ruiz-Jimenez is Growing New York Presbyterian Hospital

Marketing Insights & Trends

How Hernando Ruiz-Jimenez is Growing New York Presbyterian Hospital

Hernando walks us through how he is growing NYP, one of the world’s premier medical institutions affiliated with the renowned medical schools of Columbia and Cornell, is a leader in medical education, groundbreaking research, and innovative, patient-centered clinical care.

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20 Top Digital Marketing Terms and Definitions

Marketing Insights & Trends

20 Top Digital Marketing Terms and Definitions

If you’re new to digital marketing, you may wonder what a few terms mean. As in any industry, jargon and abbreviations exist and can sound like a foreign language to outsiders. In this article, I'll define 20 of the top digital marketing terms you need to know. But first, let’s get the basics out of the way.

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How Chryssa Rich, Primary Health Medical Group, is Staying Ahead of New Competition

Marketing Insights & Trends

How Chryssa Rich, Primary Health Medical Group, is Staying Ahead of New Competition

Chryssa walks us through the variety of marketing & branding strategies she uses to maintain PHMG's status as the top dog in town.

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How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience

Marketing Insights & Trends

How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience

Blair shares phenomenal tips on how he is adding online scheduling, more centers, and quicker visits to grow OrthoCarolina!

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What to Expect During Agency Onboarding

Marketing Insights & Trends

What to Expect During Agency Onboarding

Wondering what you should expect when you hire a new digital marketing agency? Our step-by-step overview walks you through the entire onboarding process.

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In-House Marketing vs. Agency – What You Need to Know

Marketing Insights & Trends

In-House Marketing vs. Agency – What You Need to Know

Not sure if you should build an in-house marketing team or hire an agency? We share objective information, including all the pros and cons in this article.

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How to Select Your First Digital Marketing Agency

Marketing Insights & Trends

How to Select Your First Digital Marketing Agency

When you need to expand your brand’s reach, how do you deliver on these important organizational objectives with limited in-house staffing or no marketing staff at all?

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How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team

Marketing Insights & Trends

How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team

Jennifer walks through the details of how she and her team are increasing patient volume in a big way this year!

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