Healthcare Marketing Blog

Harnessing the Power of AI Marketing for Healthcare

Digital Transformation

Harnessing the Power of AI Marketing for Healthcare

From improving efficiency in content creation to enhancing user research and predictive analysis, AI is becoming an indispensable tool for healthcare marketers. Learn how to leverage AI effectively while navigating potential pitfalls, ensuring compliance, and maximizing efficiency. Dive in to uncover how AI can transform your healthcare marketing strategies and deliver superior results.

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Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Digital Transformation

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization

Digital Transformation

Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization

Call tracking software helps you determine how callers found you, why they are calling, and how you can improve their experience. Now is the time to implement it.

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Top Ways To Personalize Your Website For Patient Satisfaction

Digital Transformation

Top Ways To Personalize Your Website For Patient Satisfaction

With rapid technological advances and growing reliance on the internet, consumers are taking control of their healthcare journey. The one-size-fits-all and physician-voice-driven model has run its course and is undergoing a massive paradigm shift. With healthcare consumerism in full swing, healthcare marketers should prioritize website personalization based on patient-centered participation.

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Solving Healthcare Staffing Shortages: How Marketing Technology Can Help

Digital Transformation

Solving Healthcare Staffing Shortages: How Marketing Technology Can Help

Healthcare organizations facing staffing shortages can leverage marketing technology to smooth out staff, patient, and workflow pain points to reduce employee burnout and improve retention.

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AI in Action: How ChatGPT and Bard are Changing Healthcare SEO

Digital Transformation

AI in Action: How ChatGPT and Bard are Changing Healthcare SEO

AI chatbots are a hot topic and are on track to transform the healthcare industry. With AI language models soon to play a role in SEO, as well as in patient engagement, what can healthcare marketers do to prepare?

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Healthcare Annual Planning for 2023: Time for a Digital Transformation?

Digital Transformation

Healthcare Annual Planning for 2023: Time for a Digital Transformation?

The new year is here. It’s time for healthcare organizations to hammer down their marketing strategies for 2023. This coming year, your shortcoming might cost you, so use this blog post as your roadmap for strengthening your digital marketing strategy.

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7 Reasons WordPress is the Best CMS for Healthcare SEO

Digital Transformation

7 Reasons WordPress is the Best CMS for Healthcare SEO

For all their popularity, content management systems like Wix, Squarespace, and WordPress have their differences. While each CMS has its merits, we talked to our SEO experts to figure out why most prefer WordPress, as well as the pros and cons of all three platforms.

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How to Build Landing Pages that Improve Google Ads Performance

Digital Transformation

How to Build Landing Pages that Improve Google Ads Performance

Question: Do landing pages impact your Google Ads Quality Score? Answer: Absolutely. Here’s a look at landing page experience, as well as three practical ways to create better landing pages across your campaigns.

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Healthcare Marketing in the Era of Cookieless Browsing

Digital Transformation

Healthcare Marketing in the Era of Cookieless Browsing

If you read that title and thought, wait a minute, cookies are going away? I didn’t really know what they did in the first place! Read on for a refresher on what cookies do, as well as how cookieless browsers will affect your data collection and ad targeting.

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