Healthcare Marketing Blog

What are the Benefits of SEO?

Patient Acquisition

What are the Benefits of SEO?

Digital marketers have a vast array of tactics they can use to grow their business. Depending on their product, target buyer, and industry, they may focus on paid digital advertising, affiliate marketing, social media marketing, or perhaps in-person events.

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11 PPC Tools to Optimize Your Medical PPC Campaigns

Digital Transformation

11 PPC Tools to Optimize Your Medical PPC Campaigns

For most business websites, securing the top position on Google is the ultimate goal. A medical website is no different. Whether you offer healthcare services or sell medical supplies, one of the fastest and most reliable ways to attract new patients or sell your supplies is through pay-per-click (PPC) advertising (for example, Google ads or Facebook ads).

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How to Write Clickable Headlines That Improve Your CTR

Patient Acquisition

How to Write Clickable Headlines That Improve Your CTR

Ranking at the top of the SERP isn't good enough if no one clicks on your headlines. Learn how to write headlines that beg to be clicked.

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Increase Brand Awareness Through Influencer Marketing

Paid Social

Increase Brand Awareness Through Influencer Marketing

If you’re trying to improve brand awareness within a specific audience, learn why influencer marketing is more effective than traditional advertising.

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7 Techniques to Scale Your Google Ads Campaign While Protecting Your ROI

Patient Acquisition

7 Techniques to Scale Your Google Ads Campaign While Protecting Your ROI

Before you throw money at a successful Google Ads campaign, make sure you're following these techniques so you maximize your ROI.

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Beginner’s Guide to Programmatic Display Advertising – Everything You Need to Know

Patient Acquisition

Beginner’s Guide to Programmatic Display Advertising – Everything You Need to Know

All in one guide to Programmatic Display Advertising. How to run campaign with Ad Exchange, increase CTR, Conversion Rate and Leads

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You Get What You Pay For: 6 Drawbacks of Cheap SEO Companies

Patient Acquisition

You Get What You Pay For: 6 Drawbacks of Cheap SEO Companies

The old saying goes, "you get what you pay for" is especially true for SEO companies. When selecting an SEO agency, you need to consider a few things.

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How to Target Referral Traffic with Facebook Ads

Paid Social

How to Target Referral Traffic with Facebook Ads

Learn how to create a Facebook ad campaign that targets referral traffic and delivers customized ads that generate leads.

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How to Use Automation to Maximize SEO Performance and Save Time

Digital Transformation

How to Use Automation to Maximize SEO Performance and Save Time

It can be time-consuming to execute a complex SEO strategy. Learn how SEO automation tools can help you save time while boosting your page rank.

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5 Unconventional Strategies to Generate Organic Leads [Backed by Data]

Patient Acquisition

5 Unconventional Strategies to Generate Organic Leads [Backed by Data]

If you’re struggling to generate leads through technical SEO or organic social media, consider these 5 creative lead generation strategies.

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