Healthcare Marketing Blog

Senior Care Reputation Management Best Practices

Senior Care

Senior Care Reputation Management Best Practices

In the senior care industry, reputation is everything. Without a strong digital reputation, your other marketing campaigns will fail. Here are a few best practices to ensure your organization’s digital reputation stands out.

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MSO Brand Management: One House vs. House of Brands?

Private Equity

MSO Brand Management: One House vs. House of Brands?

Private equity (PE) firms have a few options for structuring their portfolio companies when growing through a buy-and-build strategy. They can either centralize all acquired brands under one name, keep them as separate identities, or use a mix of both strategies. Here’s a look at the pros and cons of each and how that impacts the marketing strategy.

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How to Nurture an Adult Daughter Through the Senior Care Journey

Senior Care

How to Nurture an Adult Daughter Through the Senior Care Journey

Adult children have become key decision-makers when it comes to choosing a senior care option and decisions regarding senior care do not happen overnight. In this blog, we discuss how to nurture the adult daughter throughout every step of the process by developing a full-funnel marketing strategy.

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How to Improve Senior Care Lead Quality

Senior Care

How to Improve Senior Care Lead Quality

For senior care providers, getting leads is not the problem. It’s the quality of those leads that’s inflating cost per acquisition and giving everybody a headache. Here are our tips for getting quality senior care leads you can convert into residents.

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HIPAA Marketing 101: Your Guide to Protecting Patient Privacy

Marketing Insights & Trends

HIPAA Marketing 101: Your Guide to Protecting Patient Privacy

In the healthcare industry, it can be difficult to create great advertising efforts while also complying with HIPAA regulations. In this blog post, we will discuss advertising best practices to ensure your marketing efforts are HIPAA compliant.

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How to Build Landing Pages that Improve Google Ads Performance

Digital Transformation

How to Build Landing Pages that Improve Google Ads Performance

Question: Do landing pages impact your Google Ads Quality Score? Answer: Absolutely. Here’s a look at landing page experience, as well as three practical ways to create better landing pages across your campaigns.

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The Post-Funding Marketing Roadmap

Private Equity

The Post-Funding Marketing Roadmap

The deal closed and new funding came through. Now, the pressure is on! Here are the post-funding marketing activities to focus on to meet new business goals and scale growth.

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Why You Should Insist on an SEO Roadmap [+Template]

Patient Acquisition

Why You Should Insist on an SEO Roadmap [+Template]

By now, you know that search engine optimization (SEO) is a longer-term play. But you don’t have to be in the dark about the progress of your strategy. That’s the idea behind our SEO roadmap, which SEO Specialist Monica Martinez details in this blog post.

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The State of Healthcare Marketing 2022

Marketing Insights & Trends

The State of Healthcare Marketing 2022

Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, and channels of choice for new patient acquisition.

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Your Blueprint for Measuring SEO Performance Across Multiple Locations

Measuring Marketing

Your Blueprint for Measuring SEO Performance Across Multiple Locations

When evaluating SEO performance, multi-location brands face a number of common challenges. In this blog post, we explore these challenges, while laying out a three-step approach to bring disparate data sources together across different brands and regions.

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