Healthcare Marketing Blog

Why Telehealth Has a Future After COVID-19

Digital Transformation

Why Telehealth Has a Future After COVID-19

Remote medicine is here to stay. Learn how to build a telehealth framework to meet current and future demand.

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Amy Marshall from Ohio Health, Details How Digital & Traditional Marketing Has Helped Ignite Growth in Their Partner Network

Marketing Insights & Trends

Amy Marshall from Ohio Health, Details How Digital & Traditional Marketing Has Helped Ignite Growth in Their Partner Network

Amy Marshall walks us through how the healthcare industry must pivot business to provide COVID services to increase revenue through trying times. The willingness to change your business model within healthcare marketing will help keep your business afloat.

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How Paul Gross, CMO of National Vision, Increased Patient Acquisition at Optical Retail Locations

Marketing Insights & Trends

How Paul Gross, CMO of National Vision, Increased Patient Acquisition at Optical Retail Locations

Paul Gross walks us through how the evolution of optometry marketing through the years has moved more to digital marketing to increase sales for National Vision. Then, he explains how personalizing ads and tailoring content for specific posts in certain areas will make the biggest difference in marketing successfully.

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Matt Kelly from Salesforce on How Medical Practices and Healthcare Organizations Can Use Modern Technology to Increase Patient Volume

Marketing Insights & Trends

Matt Kelly from Salesforce on How Medical Practices and Healthcare Organizations Can Use Modern Technology to Increase Patient Volume

Modern technology helps healthcare digital marketing needs such as email marketing and social media marketing and is a great tool for healthcare marketers to use for patient nurturing, provider referrals, and so much more!

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Digital Marketing for Beginners

Marketing Insights & Trends

Digital Marketing for Beginners

Looking to develop a digital marketing strategy? Our beginner's guide to digital marketing breaks down the essentials to help you get started.

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How to Connect with Healthcare Consumers During Challenging Times

Marketing Insights & Trends

How to Connect with Healthcare Consumers During Challenging Times

Whether or not they’re spending money on their healthcare needs right now, consumers will still encounter your brand in their digital lives. This is an opportunity to remain at the forefront of their minds as an empathetic and helpful organization that they can trust.

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How Kurt Lee Hurley, CMO of American Family Care, is growing his urgent care group by implementing multi-local marketing best practices

Marketing Insights & Trends

How Kurt Lee Hurley, CMO of American Family Care, is growing his urgent care group by implementing multi-local marketing best practices

From SEO to PPC to review generation, Kurt and I cover all of the quickest wins to help achieve growth in a multi-location healthcare group.

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How Cody Lee, Vice President at Summit Partners, is Quickly Scaling Healthcare Groups with Effective Digital Marketing Tactics

Marketing Insights & Trends

How Cody Lee, Vice President at Summit Partners, is Quickly Scaling Healthcare Groups with Effective Digital Marketing Tactics

Cody walks us through how you can get buy-in for your maketing campaigns and how to keep yourself sharp amidst the changing world of digital marketing. Finally, we delve into how you can work on your attribution solution (that rhymed!) without any fancy tools.

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Promoting Telehealth During COVID-19

Digital Transformation

Promoting Telehealth During COVID-19

The COVID-19 pandemic has accelerated telemedicine’s adoption. Learn how to promote it effectively and make it a long-term solution for your business.

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How to Pivot Your Marketing Strategy During the COVID-19 Crisis

Marketing Insights & Trends

How to Pivot Your Marketing Strategy During the COVID-19 Crisis

Not sure how to pivot your marketing strategy during the COVID-19 pandemic? Learn how to hone your SEO and paid media strategies to adapt to this uncertain time.

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