Healthcare Marketing Blog

How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology

Dental & DSO

How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology

The smart application of proven technology and automation solutions in the dental industry can help DSOs treat more patients, streamline their processes, and overcome operational issues that stem from labor shortages, employee turnover, and complex, time-consuming scheduling and information gathering. Here we talk about these solutions and how and where DSOs and marketers in the dental industry can apply them.

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Top Dental & DSO Marketing Trends for 2023

Dental & DSO

Top Dental & DSO Marketing Trends for 2023

As 2023 approaches, here’s a look at the dental and DSO marketing to stay aware of. What patient acquisition strategies are working right now? Where are DSOs investing? More importantly, how do you need to evolve your DSO marketing strategy to stay competitive in 2023? Let’s dive in.

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Top Healthcare SEO Trends for 2023

Marketing Insights & Trends

Top Healthcare SEO Trends for 2023

As Google continually refines its ranking algorithm, healthcare marketers must stay informed of the latest search engine optimization strategies, best practices, and updates if they want to build a reliable patient acquisition machine. Here are the top SEO trends that will continue to impact the healthcare industry in 2023.

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Google Ads Goal Planning – Get Ready for 2023

Marketing Insights & Trends

Google Ads Goal Planning – Get Ready for 2023

As we approach the end of the year, now is the time to evaluate your media performance and develop tangible, well-defined goals to guide your digital marketing strategy.

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7 Reasons WordPress is the Best CMS for Healthcare SEO

Digital Transformation

7 Reasons WordPress is the Best CMS for Healthcare SEO

For all their popularity, content management systems like Wix, Squarespace, and WordPress have their differences. While each CMS has its merits, we talked to our SEO experts to figure out why most prefer WordPress, as well as the pros and cons of all three platforms.

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Google’s Helpful Content Update & Impact on Healthcare

Marketing Insights & Trends

Google’s Helpful Content Update & Impact on Healthcare

Healthcare organizations must adjust quickly as Google continues to pursue user-centric content over articles written for the search engine’s algorithm. Here’s how you should tailor your content strategy to answer patient questions while continuing to implement SEO best practices.

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How to Distinguish Your PE Firm as a Healthcare Leader

Private Equity

How to Distinguish Your PE Firm as a Healthcare Leader

The most successful healthcare practice groups will be selective in who they partner with. If your private equity firm wants to improve its deal acceptance rate, here are some key ways to develop a unique selling proposition (USP) that makes you more appealing to healthcare groups.

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6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget

Patient Acquisition

6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget

Maximize your PPC budget and improve campaign performance by tackling six low-hanging fruits that bring immediate results.

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How to Get a LegitScript Certification for Your Addiction Treatment Center

Addiction & Behavioral Treatment

How to Get a LegitScript Certification for Your Addiction Treatment Center

When you’re in an industry as sensitive as addiction treatment and rehab, presenting your business as a trustworthy and understanding source of knowledge and solutions is a must. In this post we will be discussing Legitscript and how getting certified by LegitScript will open doors for your business.

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5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors

Dental & DSO

5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors

The key to running a successful dental support organization (DSO) is to build and maintain strong relationships with all the practices and doctors you acquire and manage. Learn more about how to make your affiliates feel valued and improve your overall business operations.

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