Healthcare Marketing Blog

Orthopedics Marketing in 2023: The Top Trends to Watch

Orthopedic

Orthopedics Marketing in 2023: The Top Trends to Watch

As we go into 2023, providers should be aware of the top orthopedics marketing trends for 2023. Which digital marketing strategies will have the most impact on orthopedic practices? Which marketing trends will enable orthopedic groups to come out on top in 2023? Let’s dive right in.

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Top Dermatology Marketing Trends for 2023

Marketing Insights & Trends

Top Dermatology Marketing Trends for 2023

What trends await dermatologists in 2023? Here’s a look at the top dermatology marketing trends that will help you better manage and market your dermatology group. What patient acquisition strategies are emerging in the dermatology space? More importantly, which dermatology marketing will help you stay competitive in 2023? Let’s take a look.

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Healthcare Annual Planning for 2023: Time for a Digital Transformation?

Digital Transformation

Healthcare Annual Planning for 2023: Time for a Digital Transformation?

The new year is here. It’s time for healthcare organizations to hammer down their marketing strategies for 2023. This coming year, your shortcoming might cost you, so use this blog post as your roadmap for strengthening your digital marketing strategy.

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7 Ways to Optimize Your Healthcare PPC Ad Copy

Patient Acquisition

7 Ways to Optimize Your Healthcare PPC Ad Copy

Quality ad copy is at the core of any healthcare PPC ad. By employing these tips, you’ll develop messaging that resonates with your audience and drives conversions.

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7 Easy Healthcare SEO Optimizations to Improve Your Rankings

Patient Acquisition

7 Easy Healthcare SEO Optimizations to Improve Your Rankings

Healthcare marketers often overlook the most straightforward tasks to get their websites ranking on Google. Though they may be considered “low-hanging fruits” in SEO, these simple tasks can actually have a significant impact on your organic traffic. Let’s walk through some easy healthcare SEO optimizations you may be missing out on and how they can improve SEO rankings and deliver big results for your marketing efforts.

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7 SEO Tactics to Improve Rankings

Patient Acquisition

7 SEO Tactics to Improve Rankings

Ranking at the top of the SERP isn’t easy for competitive healthcare search terms. Learn the top tactics that’ll help you improve search rankings and drive more organic traffic.

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Healthcare Marketing Strategies During A Recession

Marketing Insights & Trends

Healthcare Marketing Strategies During A Recession

During times of economic uncertainty, adjusting your patient acquisition strategies is vital to ensure you remain profitable and can continue growing. Here are some of the top marketing recommendations from our experts.

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Top Behavioral & Mental Health Marketing Trends for 2023

Addiction & Behavioral Treatment

Top Behavioral & Mental Health Marketing Trends for 2023

As 2023 approaches, here’s a look at the behavioral & mental health marketing trends you should be aware of. What patient acquisition strategies are working right now? More importantly, how do you need to evolve your behavioral health marketing strategy to stay competitive in 2023? Let’s dive in.

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SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience

Patient Acquisition

SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience

If your goal is to increase organic traffic, you need to understand the ranking criteria used to determine where your pages rank on the SERP. Based on current Google guidelines, one of the most effective strategies for improving search rankings for those in the healthcare space is to expand thin website content.

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Healthcare PPC & Google Ads Marketing Trends in 2023

Marketing Insights & Trends

Healthcare PPC & Google Ads Marketing Trends in 2023

Thanks to recent advancements in AI and algorithmic learning, automated systems can now deliver significant, never-before-seen capabilities to advertisers in the patient care and healthcare services spaces. However, important industry-wide changes in PPC advertising can have a direct impact on the efficacy of such systems, which is why human oversight is critical if your automated patient acquisition strategy is to help you gain and retain a competitive advantage in 2023 and beyond.

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