Healthcare Marketing Blog

How to Define Your USP and Improve Your Healthcare Marketing

Marketing Insights & Trends

How to Define Your USP and Improve Your Healthcare Marketing

In a highly competitive digital marketplace, healthcare marketers need to develop messaging that will attract the right patients. They need to identify what keywords to focus on for SEO, PPC, and content. Yet, all aspects of digital marketing strategy become a lot clearer once you establish your unique selling proposition (USP). Here’s how.

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7 Ways Digital Marketing Can Improve The Patient Experience

Marketing Insights & Trends

7 Ways Digital Marketing Can Improve The Patient Experience

When it comes to improving the patient experience, there are some simple strategies that many healthcare providers overlook. Here’s a look at what other practices are doing that you might be missing, as well as the core digital experiences that today’s patients expect.

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4 Marketing Strategy Examples That Delivered Results

Marketing Insights & Trends

4 Marketing Strategy Examples That Delivered Results

We examine four case studies of previous digital marketing campaigns which delivered results. While marketing is not always an exact science, these examples prove that there are tried and tested methods of improving a brand's visibility online and translating that exposure to sales.

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5 Communication Best Practices That Build Patient Loyalty

Marketing Insights & Trends

5 Communication Best Practices That Build Patient Loyalty

So much of patient loyalty comes down to communication. Wondering why patients aren’t coming back? Here are five actionable strategies that can help increase word-of-mouth recommendations while reducing patient churn.

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How to Create an RFP That Finds You the Ideal Marketing Agency

Marketing Insights & Trends

How to Create an RFP That Finds You the Ideal Marketing Agency

What goes into a strong request for proposal (RFP), one that will help a healthcare organization find the very best marketing partner? What do you look for when sending the RFP to agencies and evaluating their proposals? Here’s our quick guide to marketing RFPs for healthcare.

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How to Select a Digital Marketing Agency for Your Healthcare Organization

Marketing Insights & Trends

How to Select a Digital Marketing Agency for Your Healthcare Organization

A four-step guide to help healthcare marketers ensure that the next agency they bring on has some serious staying power.

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Healthcare Marketing for a Mobile-First World

Marketing Insights & Trends

Healthcare Marketing for a Mobile-First World

Healthcare organizations must not only prioritize digital but make the mobile experience a priority. This article examines channels along the patient journey and how you can optimize each one for better mobile experiences.

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Round Table: Digital Marketing Growth Strategies for 2021

Marketing Insights & Trends

Round Table: Digital Marketing Growth Strategies for 2021

The healthcare industry is experiencing fundamental shifts and more organizations are fueling growth through innovative digital strategies. Here's how 3 healthcare marketing experts are using digital to attract and engage patients.

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How to Drive Telehealth Adoption in the “Post-COVID” Era

Digital Transformation

How to Drive Telehealth Adoption in the “Post-COVID” Era

Is COVID-19 over yet? We wish, but not quite. Though change is on the horizon, the pandemic lingers on. As does the demand for telehealth.

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Survey: The State of Healthcare Marketing in 2021

Marketing Insights & Trends

Survey: The State of Healthcare Marketing in 2021

Gain a better understanding of the current state of healthcare marketing in 2021 and what you need to do to grow your healthcare organization.

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