Healthcare Marketing Blog

How to Build a Positive Digital Reputation

Patient Acquisition

How to Build a Positive Digital Reputation

If you neglect your digital reputation, you’ll end up with more negative reviews than positive ones—and scare away potential customers. Here’s how you can build a review encouragement program that gets you authentic positive feedback that enhances your digital reputation.

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4 Steps to Developing a Keyword Strategy That Drives Appointments

Patient Acquisition

4 Steps to Developing a Keyword Strategy That Drives Appointments

Keywords are the foundation of search engine optimization (SEO) in healthcare. They’re the language that people use to look online for information and answers related to their health. They’re embedded on website pages, blog posts, and social media. They’re the very fundamental “stuff” that search engines use to connect patients with what they need online.

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How to Use Social Media to Attract More Patients

Paid Social

How to Use Social Media to Attract More Patients

Social media channels can bring thousands—even tens of thousands and millions—of eyes to important updates, educational content, and marketing campaigns. As such, social media can be a strong driver of patient acquisition, too—beyond simple brand awareness.

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IOS 14 Update: What Facebook Advertisers Need to Know

Paid Social

IOS 14 Update: What Facebook Advertisers Need to Know

As Apple's iOS operating system upgrades to version 14, it is introducing privacy policies that will affect how Facebook handles ads. Find out how this is going to play out after the dust settles, and the story behind the story.

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How to Build a Thriving Digital Reputation for Your Medical Practice

Patient Acquisition

How to Build a Thriving Digital Reputation for Your Medical Practice

Why digital reputation is so important to healthcare brands and how your marketing team can begin building a strong, lasting digital presence that drives patient acquisition.

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How to Boost Local Rankings for Multi-location Medical Groups

Patient Acquisition

How to Boost Local Rankings for Multi-location Medical Groups

When it comes to local SEO for multi-location medical practices, here's what you need to do to boost your rankings for "near me" searches.

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How Patients Choose Healthcare Providers: What You Need to Know and Do

Marketing Insights & Trends

How Patients Choose Healthcare Providers: What You Need to Know and Do

Now more than ever, patients call the shots. Thanks to 24/7 internet access and unprecedented access to information, patients can be a lot more selective when it comes to finding and choosing a healthcare provider.

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How Medical Practices Can Drive Growth with PPC and SEO

Patient Acquisition

How Medical Practices Can Drive Growth with PPC and SEO

We set out to answer some of the most frequently asked questions about the relationship between SEO and PPC.

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5 Proven Tips That Increase Facebook Ad Conversions

Paid Social

5 Proven Tips That Increase Facebook Ad Conversions

Increase your advertising ROI when you use these 5 Facebook advertising tips that boost engagement and increase conversion rates.

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How UX Copywriting Can Improve Your Website Rankings

Digital Transformation

How UX Copywriting Can Improve Your Website Rankings

Discover how you can utilize UX writing to improve your SEO and rank higher on search engine result pages.

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