Healthcare Marketing Blog

7 Ways Digital Marketing Can Improve The Patient Experience

Marketing Insights & Trends

7 Ways Digital Marketing Can Improve The Patient Experience

When it comes to improving the patient experience, there are some simple strategies that many healthcare providers overlook. Here’s a look at what other practices are doing that you might be missing, as well as the core digital experiences that today’s patients expect.

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How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide

Patient Acquisition

How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide

We’ve made a quick guide to walk you through the rates of Google Ads and how much companies typically spend to run a campaign.

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How Consumer Behavior is Shaping SEO for Healthcare

Patient Acquisition

How Consumer Behavior is Shaping SEO for Healthcare

What’s the future of search engine optimization (SEO)? How can healthcare companies adapt their SEO strategies to account for the arrival of semantic and conversational search? Here’s our look at the evolution of healthcare SEO.

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7 Proven Tips to Improve Facebook Ads for Plastic Surgery

Paid Social

7 Proven Tips to Improve Facebook Ads for Plastic Surgery

In a digital space as crowded as plastic surgery, many practices turn to Facebook Ads to build brand awareness and generate leads. Here are six tips to help you get more return on your ad spend.

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7 Tips for Improving Conversions and Driving More Appointments

Patient Acquisition

7 Tips for Improving Conversions and Driving More Appointments

Seven strategies we use to help healthcare companies build their patient pipeline by making conversion rate optimization (CRO) a priority.

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How to Create Stellar Location Pages for Your Medical Organization

Patient Acquisition

How to Create Stellar Location Pages for Your Medical Organization

A list of best practices and practical steps for setting up one of the most fundamental parts of your practice’s local SEO strategy.

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How To Build Backlink SEO With Guest Posting

Patient Acquisition

How To Build Backlink SEO With Guest Posting

Your business website needs all the “Google juice” it can get, and that’s why SEO experts all recommend guest posting to get backlinks. This is easier said than done, and nobody tells you how to actually go about it. We’re going to show you how to master this fine and delicate art.

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7 Tips to Get More Positive Reviews

Patient Acquisition

7 Tips to Get More Positive Reviews

Your online reviews can make or break your reputation and determine the fate of your business. Here, we explore quick, easy ways to build a positive digital reputation.

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Understanding the New World of Semantic Search

Patient Acquisition

Understanding the New World of Semantic Search

Modern search technology has evolved into a new paradigm, which focuses less on raw keyword percentages and more on context and intent. As Google gradually trains searchers to find "what they mean," your website SEO needs to adapt to more sophisticated methods of attracting search hits.

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5 Tips to Increase Page Speed and Get More Traffic

Patient Acquisition

5 Tips to Increase Page Speed and Get More Traffic

Use these simple website tips to squeeze as much performance as possible out of your website. Slow speeds chase away visitors and can cripple your search rankings.

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