Healthcare Marketing Blog

Top Healthcare SEO Trends for 2023

Marketing Insights & Trends

Top Healthcare SEO Trends for 2023

As Google continually refines its ranking algorithm, healthcare marketers must stay informed of the latest search engine optimization strategies, best practices, and updates if they want to build a reliable patient acquisition machine. Here are the top SEO trends that will continue to impact the healthcare industry in 2023.

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Google Ads Goal Planning – Get Ready for 2023

Marketing Insights & Trends

Google Ads Goal Planning – Get Ready for 2023

As we approach the end of the year, now is the time to evaluate your media performance and develop tangible, well-defined goals to guide your digital marketing strategy.

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6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget

Patient Acquisition

6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget

Maximize your PPC budget and improve campaign performance by tackling six low-hanging fruits that bring immediate results.

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How to Build Landing Pages that Improve Google Ads Performance

Digital Transformation

How to Build Landing Pages that Improve Google Ads Performance

Question: Do landing pages impact your Google Ads Quality Score? Answer: Absolutely. Here’s a look at landing page experience, as well as three practical ways to create better landing pages across your campaigns.

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Why You Should Insist on an SEO Roadmap [+Template]

Patient Acquisition

Why You Should Insist on an SEO Roadmap [+Template]

By now, you know that search engine optimization (SEO) is a longer-term play. But you don’t have to be in the dark about the progress of your strategy. That’s the idea behind our SEO roadmap, which SEO Specialist Monica Martinez details in this blog post.

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Performance Branding for Healthcare: A Breakthrough Strategy to Increase Patient Volume

Patient Acquisition

Performance Branding for Healthcare: A Breakthrough Strategy to Increase Patient Volume

If it feels like your Google Ads performance is fully optimized, learn how performance branding can help you expand market share and increase patient volume.

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Top Mistakes to Avoid When Scaling SEO for Multi-Local Healthcare

Patient Acquisition

Top Mistakes to Avoid When Scaling SEO for Multi-Local Healthcare

With expansion and growth comes questions of scalability. Without the right multi-local SEO strategy, growth will stall. So, I asked my SEO team to weigh in.

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How to Develop the Right Healthcare Paid Media Mix

Patient Acquisition

How to Develop the Right Healthcare Paid Media Mix

In this blog post, I provide insights that will help you determine the paid media channels that will reach patients across the funnel and help move them towards conversion.

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7 Essential Principles for Optimizing Your Website for Search

Patient Acquisition

7 Essential Principles for Optimizing Your Website for Search

If you’re a healthcare provider looking for concrete ways to improve your website and rank at the top of Google, this article is for you. Explore our seven principles for building a fast, findable, high-ranking site in line with the latest SEO best practices.

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Should Your Healthcare Organization Invest in Facebook Ads?

Paid Social

Should Your Healthcare Organization Invest in Facebook Ads?

If you use Facebook every day, you join more than a billion people who do the same. You’ve probably come across Facebook Ads, which many businesses deploy with great success. But should your healthcare organization consider Facebook Advertising? The answer might surprise you.

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