Blog | Cardinal Digital Marketing

Healthcare Marketing Trends in 2025: Marketers Doing More

Healthcare Marketing Trends in 2025: Marketers Doing More

With high costs affecting healthcare consumers and providers alike, more pressure is being placed on marketing. Here are the crucial healthcare marketing trends for marketers to be aware of heading into 2025.

Meta Announces Major Changes to Healthcare Advertising

RevRx™: Unlocking the Power of Media Mix Modeling

Marketing + Operations: Why Total Alignment is Vital to Growth

5 Marketing Technologies Every DSO Needs

Dental & DSO

5 Marketing Technologies Every DSO Needs

As the dental industry quickly rebounds and resurges in the post-COVID era, some DSOs are scrambling to scale their marketing programs. Here are five must-have technologies that can help.

How 3 DSOs Are Accelerating Growth with Digital Advertising

Dental & DSO

How 3 DSOs Are Accelerating Growth with Digital Advertising

A closer look at how Cardinal helped three leading DSOs take their PPC advertising strategies to the next level.

7 Ways DSOs and Dental Groups Can Improve Facebook Ad Performance

Dental & DSO

7 Ways DSOs and Dental Groups Can Improve Facebook Ad Performance

For dental practices looking to get more out of their Facebook Ads, here are seven tips for engaging, optimized, high-converting campaigns.

7 PPC Advertising Best Practices for DSOs and Dental Groups

Dental & DSO

7 PPC Advertising Best Practices for DSOs and Dental Groups

One of the fastest, most cost-efficient ways for dental practices to drive patient volume is PPC. These seven best practices make sure the calls and appointments start rolling in while maintaining an efficient cost per acquisition.

Digital Reputation Management Strategy for Dental Groups

Dental & DSO

Digital Reputation Management Strategy for Dental Groups

Before choosing a dentist, consumers go online to read reviews. Learn how to build a strong digital reputation that helps you attract more patients and grow your dental practice.

The Insider’s Guide to Local SEO for Dental Groups and DSOs

Dental & DSO

The Insider’s Guide to Local SEO for Dental Groups and DSOs

Learn how to use local SEO to increase your dental practice's online visibility and dominate the first page of Google.

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

Dental & DSO

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

How to Make More People Realize that Oral Health Means Overall Health