Healthcare Marketing Blog

How Can Marketing Be Patient-Centric?

Marketing Insights & Trends

How Can Marketing Be Patient-Centric?

In case you haven’t been paying attention, the healthcare sector has undergone a pivotal and rapid change driven mainly by consumerization. As more people realize they must actively take control of their healthcare journey and medical decisions, healthcare has evolved into a consumer-driven market. As such, healthcare marketers must adopt the patient-centric approach to marketing to achieve the highest level of patient satisfaction.

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Health Advertising | Tactics that Grow Healthcare Practices

Marketing Insights & Trends

Health Advertising | Tactics that Grow Healthcare Practices

With healthcare’s pivotal shift towards consumerization, many physicians and practitioners have struggled to attract new patients and grow their practices. The days of a physician-focused market are slowly fading as patients become empowered to take control of their healthcare journey. Healthcare providers need a comprehensive marketing plan to stay competitive in this ever-changing industry. Below are several proven health advertising tactics to help grow your practice.

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Mental & Behavioral Health Keywords: What Consumers Search For

Addiction & Behavioral Treatment

Mental & Behavioral Health Keywords: What Consumers Search For

Having a strong keyword strategy for your behavioral health organization is more important than ever before. Since there is a lot of nuance and complexity to marketing mental and behavioral health groups, getting the most out of your SEO and PPC keyword strategies means having a deep understanding of several drivers.

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What is a Patient Journey? Examples to Grow Your Practice

Patient Acquisition

What is a Patient Journey? Examples to Grow Your Practice

For many years in the past, healthcare was highly physician-focused, where providers could grow their practice by simply being able to provide care–patients simply came. Today, healthcare is currently under immense and unprecedented pressure. Healthcare is now consumer-driven, and patients have shifted their expectations when it comes to service and experience. They’re empowered to take control of their healthcare journey. This is why healthcare providers need to understand, map, and manage the patient journey.

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Marketing for Doctors | Top Growth Strategies

Marketing Insights & Trends

Marketing for Doctors | Top Growth Strategies

In the past, medical doctors could maintain a profitable patient volume in a physician-focused market. Plus, you can get away with a one-size-fits-all approach to marketing because as long as you provide healthcare, people will come to you. That’s not the case anymore, especially with the current consumer-driven market. Physicians must invest in a robust digital marketing campaign to grow their practice with the healthcare industry growing more competitive. Below are several growth strategies regarding marketing for doctors.

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SEO for Doctors

Patient Acquisition

SEO for Doctors

People used to rely on traditional marketing channels for finding doctors and healthcare providers. However, that’s not the case anymore in the digital age. Healthcare consumers are now more tech-savvy and keen on taking their healthcare journeys by their own hands by researching doctors using search engines like Google. Learn the most effective SEO strategies to boost your search engine rankings and bring more patients to your medical practice.

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Top Ways To Personalize Your Website For Patient Satisfaction

Digital Transformation

Top Ways To Personalize Your Website For Patient Satisfaction

With rapid technological advances and growing reliance on the internet, consumers are taking control of their healthcare journey. The one-size-fits-all and physician-voice-driven model has run its course and is undergoing a massive paradigm shift. With healthcare consumerism in full swing, healthcare marketers should prioritize website personalization based on patient-centered participation.

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Why is Healthcare Marketing Important?

Marketing Insights & Trends

Why is Healthcare Marketing Important?

The healthcare industry is rapidly evolving. Healthcare used to be a volume-based market centered around physicians but has now transformed into a quality-based sector revolving around consumers. Healthcare organizations looking for sustainable growth and increasing patient volume should ensure they have a fully-realized healthcare marketing strategy in place.

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Getting Post-deal Integrations Right: How a Strong Marketing Partner Increases Value Creation

Private Equity

Getting Post-deal Integrations Right: How a Strong Marketing Partner Increases Value Creation

Integrating brands post-deal is complex but essential to success. A strong marketing integrator partner can serve as a mission-critical guide during M&A, helping to build a solid brand foundation.

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10 Healthcare Marketing Trends for 2023

Marketing Insights & Trends

10 Healthcare Marketing Trends for 2023

Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.

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