Healthcare Marketing Blog

How to Integrate Your Digital Marketing Campaign

Content Marketing

How to Integrate Your Digital Marketing Campaign

Integrated marketing strategies have become a hot button topic for search marketers and brands alike in the past year because trying to keep up with penalty changes or repairing damage from penalties has, frankly, become exhausting.

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How Brands Can Use Google Trends for Market Research

Marketing Insights & Trends

How Brands Can Use Google Trends for Market Research

While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research.  In addition to illustrating a search term’s past, current, and future traffic volume, this tool also provides valuable insight into seasonal trends and regional interest for search terms.

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Online Reputation Management 101

Patient Acquisition

Online Reputation Management 101

A great reputation makes all the difference. Learn how to utilize testimonials, online profiles and reviews to stand out from the crowd.

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What Facebook Taught Me by Flagging My Account

Paid Social

What Facebook Taught Me by Flagging My Account

Having trouble with your Facebook account? Learn the best way to get in touch with them and resolve any issues without panicking and wasting precious time.

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Reinforce Your Brand through Content Marketing

Content Marketing

Reinforce Your Brand through Content Marketing

The Internet gives you a proverbial layup every day just by being there. If you're not taking advantage of its omnipotence, that’s on you.

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Google Shopping: What are Product Listing Ads?

Patient Acquisition

Google Shopping: What are Product Listing Ads?

A Brief History Lesson Does anyone remember a Google service named Froogle? Some of you may have an idea, while most will have absolutely no clue what I’m talking about. Froogle, launched back in 2002, was Google’s original attempt to create an online e-commerce search comparison tool. By 2007 the name changed to Google Product […]

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Parallax Web Design and SEO: What you don’t know can hurt your rankings.

Digital Transformation

Parallax Web Design and SEO: What you don’t know can hurt your rankings.

There are plenty of ways to use parallax scrolling without harming your search engine standings. Here are a few ideas!

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Social Media Marketing for Private Practices

Paid Social

Social Media Marketing for Private Practices

A solid social media marketing strategy is a great way to grow your dental or clinical practice and is something you should be implementing.

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How to Properly Test your Website for Mobile and Tablet Users

Digital Transformation

How to Properly Test your Website for Mobile and Tablet Users

Find out how to properly test your website to ensure an optimal experience for mobile and tablet users, including appearance, functionality and performance.

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Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?

Patient Acquisition

Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?

There is a lot of buzz around the newest experiment that Google is running with ad placement, which could change the way the SERPs are displayed. Just this week Google began running banner ads for a select group of advertisers. These ads are currently only showing for fewer than 5% of all search queries, but […]

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