Healthcare Marketing Blog

How Hospitals Can Use Geotargeting to Increase Patient Acquisition

Patient Acquisition

How Hospitals Can Use Geotargeting to Increase Patient Acquisition

With most folks all but surgically attached to their smartphones, finding ways to use these devices – and a consumers’ mobility – to your advantage is something retailers have been doing for years.

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Guide to Orthopedic Marketing: 5 Strategies to Attract Patients

Orthopedic

Guide to Orthopedic Marketing: 5 Strategies to Attract Patients

Build a scalable digital marketing strategy for your orthopedic surgery practice. Learn to attract new patients and hit growth goals with this comprehensive guide.

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5 Social Media Tips for Orthopedic Surgeons

Orthopedic

5 Social Media Tips for Orthopedic Surgeons

Great tips on how Orthopedic surgeons can use social media to enhance their healthcare marketing, gain new patients, & become thought-leaders & influencers

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8 Reputation Management Strategies for Multi-Location Brands

Plastic & Cosmetic Surgery

8 Reputation Management Strategies for Multi-Location Brands

Online anything that a potential customer wants to see about your brand is just a few clicks away. It takes vigilance to ensure that your reputation on the web is a good one. By putting the effort into these eight strategies, you can ensure that your brand is represented in a positive light.

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Why Healthcare Patient Personas Matter for Digital Marketing

Marketing Insights & Trends

Why Healthcare Patient Personas Matter for Digital Marketing

Are you marketing your healthcare practice or services to the wrong patients? If you don’t know your patient personas, all those blogs, social media posts, and PPC ads could be for naught!

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How to Measure Healthcare Digital Marketing Success with SMART Goal Creation

Measuring Marketing

How to Measure Healthcare Digital Marketing Success with SMART Goal Creation

Setting easily achievable, insignificant goals (five more Twitter followers! One new blog post every month!) won’t motivate your team to go above and beyond, and your practice will miss out on potential growth opportunities.

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How to Build Healthcare Brand Awareness with Social Media Marketing

Paid Social

How to Build Healthcare Brand Awareness with Social Media Marketing

Jumpstart brand awareness through harnessing the power of social media with these simple but powerful tips.

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3 Simple Ways to Use Paid Search in Healthcare Marketing

Patient Acquisition

3 Simple Ways to Use Paid Search in Healthcare Marketing

If you are a Pay-Per-Click company, like us, or a business owner in the medical industry, use these free tips and their specific applications for paid search in pain management marketing or healthcare advertising.

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Social Media’s Growing Role in Healthcare Marketing

Paid Social

Social Media’s Growing Role in Healthcare Marketing

Social media is a vital component in today's healthcare marketing strategy. 72% of patients searched for health-related information online before and after.

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The Power of Programmatic: Finding the Right Audience at the Right Price

Patient Acquisition

The Power of Programmatic: Finding the Right Audience at the Right Price

Maximizing your ROI through display advertising has never been as possible as it is today with the advent of programmatic allowing advertisers to seek out and target qualified audiences more effectively than ever

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