Healthcare Marketing Blog

13 Content Ideas That Will Go Viral and Earn Natural Backlinks

Content Marketing

13 Content Ideas That Will Go Viral and Earn Natural Backlinks

Learn the 13 most useful techniques for creating viral content. Infographics, statistics, images, guides, checklists, listicles and more...

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The Definitive Guide to Facebook Custom Audience Targeting

Paid Social

The Definitive Guide to Facebook Custom Audience Targeting

Facebook Custom Audience Targeting allows you to retarget your website visitors, blog readers, prospects... Reach them with your remarketing campaign.

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How to Succeed with CPA Bidding and Maximize ROI on Google AdWords

Patient Acquisition

How to Succeed with CPA Bidding and Maximize ROI on Google AdWords

Google AdWords has a lot of tools that you can use to improve your campaign and get awesome results. You need to take advantage of these tools, especially when bidding for keywords.

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The World of AMP Landing Pages Has Arrived. How it Impacts Your Advertising

Patient Acquisition

The World of AMP Landing Pages Has Arrived. How it Impacts Your Advertising

As an integral part of your advertising campaigns, any potential change to your landing pages should be taken seriously. Google’s release of fast-loading AMP landing pages is an exciting time for mobile advertisers. But it also complicates things (namely, learning how to get started with AMP).

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Creating the First PPC Campaign for Your Medical Practice

Patient Acquisition

Creating the First PPC Campaign for Your Medical Practice

PPC ads give your practice fast and impactful results – if you know how to structure your campaigns. Let’s get started.

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Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly

Data & Analytics

Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly

You already know that content is a major part of a successful website. For your business to grow, it needs a constant flow of high-quality content, but how often do you measure the performance of your content to see what's working and what isn't?

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Get Your Medical Practice to Rank at the True Top of Search Pages with Featured Snippets

Patient Acquisition

Get Your Medical Practice to Rank at the True Top of Search Pages with Featured Snippets

Let’s break down featured snippets, and explain how we can get your practice the ultimate top spot on Google.

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13 Google AdWords Hacks to Increase Click-Through Rate and ROI

Patient Acquisition

13 Google AdWords Hacks to Increase Click-Through Rate and ROI

Google AdWords is not just the biggest ad network but it’s clearly a market leader. Google had 75.8% US search ad revenue in 2016 which is expected to jump to 77.8% by the end of 2017 and by 2019, it’s expected to jump all the way up to 80.2%.

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Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

Digital Transformation

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down to, is psychology. Understanding a bit about behavioral psychology can help you understand why your audience does (or doesn’t) take actions online.

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Social Media Marketing Tips for Rehab and Addiction Centers

Addiction & Behavioral Treatment

Social Media Marketing Tips for Rehab and Addiction Centers

No matter how far social media marketing has come in recent years, it’s still hard for the Facebooks and Twitters of the world to shake that reputation of being “just for kids.

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