Healthcare Marketing Blog

How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way

Marketing Insights & Trends

How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way

On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie back to campaigns as well as trying out chatbots.

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How to Lower CPA and Boost CTR in Facebook Ad Conversion Optimization

Paid Social

How to Lower CPA and Boost CTR in Facebook Ad Conversion Optimization

Creating an optimized Facebook Ad is one of the easiest ways to spend your marketing budget wisely, lowering your CPA and leading to a positive return on investment.

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8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions

Patient Acquisition

8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions

Google Ad extensions are extremely useful tools to help generate more traffic and to increase your business’ revenue. The only caveat is that it's obviously one of the most underutilized tools in Google AdWords. In this article, you’ll learn 8 ways you can use the new AdWords promotion extensions and even the most recent custom audience to boost your conversions

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Creating Your First Facebook Ad Campaign

Paid Social

Creating Your First Facebook Ad Campaign

Our beginner's guide to Facebook advertising walks you through all the steps of creating your first Facebook Ad campaign, including targeting, budgeting, and creative.

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7 Reasons Why User Experience (UX) is The New SEO Success Formula

Digital Transformation

7 Reasons Why User Experience (UX) is The New SEO Success Formula

Google is getting much smarter each day. Its not enough to have just a content or to have it optimized for search engines only, its the visitors that counts nowadays and their interaction with your content. This is why User Experience is so important.

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Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

Dental & DSO

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

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How to Make More People Realize that Oral Health Means Overall Health

Dental & DSO

How to Make More People Realize that Oral Health Means Overall Health

Most people know that poor oral hygiene can lead to gum disease, tooth decay and, of course, bad breath.

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Get Parents to Realize the Importance of Early Oral Care through Marketing

Dental & DSO

Get Parents to Realize the Importance of Early Oral Care through Marketing

Not every parent knows how important dental care is to a child’s overall health. Marketing can change that.

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Women Care More About Oral Health than Men: Here’s How to Change That

Dental & DSO

Women Care More About Oral Health than Men: Here’s How to Change That

Learn how to market your services to men in order to grow your dental practice and cater to a wider audience.

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In-app and mobile messaging: How to engage with, and convert visitors

Patient Acquisition

In-app and mobile messaging: How to engage with, and convert visitors

Learn how to use real-time messaging to establish meaningful conversations with your prospects.

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