Healthcare Marketing Blog

Top 7 Factors When Choosing Atlanta SEO Services on a Budget

Patient Acquisition

Top 7 Factors When Choosing Atlanta SEO Services on a Budget

What factors matter when you’re looking to work with an SEO solutions company in Atlanta? There are sveral things to consider, however, 7 of them are key.

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How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation

Marketing Insights & Trends

How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation

Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives.

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How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way

Marketing Insights & Trends

How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way

On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie back to campaigns as well as trying out chatbots.

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How to Lower CPA and Boost CTR in Facebook Ad Conversion Optimization

Paid Social

How to Lower CPA and Boost CTR in Facebook Ad Conversion Optimization

Creating an optimized Facebook Ad is one of the easiest ways to spend your marketing budget wisely, lowering your CPA and leading to a positive return on investment.

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8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions

Patient Acquisition

8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions

Google Ad extensions are extremely useful tools to help generate more traffic and to increase your business’ revenue. The only caveat is that it's obviously one of the most underutilized tools in Google AdWords. In this article, you’ll learn 8 ways you can use the new AdWords promotion extensions and even the most recent custom audience to boost your conversions

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Creating Your First Facebook Ad Campaign

Paid Social

Creating Your First Facebook Ad Campaign

Our beginner's guide to Facebook advertising walks you through all the steps of creating your first Facebook Ad campaign, including targeting, budgeting, and creative.

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7 Reasons Why User Experience (UX) is The New SEO Success Formula

Digital Transformation

7 Reasons Why User Experience (UX) is The New SEO Success Formula

Google is getting much smarter each day. Its not enough to have just a content or to have it optimized for search engines only, its the visitors that counts nowadays and their interaction with your content. This is why User Experience is so important.

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Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

Dental & DSO

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

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How to Make More People Realize that Oral Health Means Overall Health

Dental & DSO

How to Make More People Realize that Oral Health Means Overall Health

Most people know that poor oral hygiene can lead to gum disease, tooth decay and, of course, bad breath.

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Get Parents to Realize the Importance of Early Oral Care through Marketing

Dental & DSO

Get Parents to Realize the Importance of Early Oral Care through Marketing

Not every parent knows how important dental care is to a child’s overall health. Marketing can change that.

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