Healthcare Marketing Blog

16 Google AdWords PPC Mistakes That Waste Time and Money [and How to Avoid It]

Patient Acquisition

16 Google AdWords PPC Mistakes That Waste Time and Money [and How to Avoid It]

What are some mistakes that have made some of your ads perform poorly by costing money with little return? In this post, we’ll share some of the mistakes that can waste your PPC funds and how to fix them so that your PPC efforts can actually start generating some money.

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13 Best Practices to Increase Search Traffic in Local Search Marketing

Patient Acquisition

13 Best Practices to Increase Search Traffic in Local Search Marketing

Implementing a local search optimization strategy will help you to drive high-quality visitors to your website and give you the leverage you need to showcase your products and services in front of your targeted audience.

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7 Steps to Implement Facebook Audience Targeting and Increase Conversions

Paid Social

7 Steps to Implement Facebook Audience Targeting and Increase Conversions

Many people who love certain brands like them on Facebook, so if you have decided to advertise your business on the top social network, that’s a good move.

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7 Effective Tactics to Increase Local Conversions with Google Ads

Patient Acquisition

7 Effective Tactics to Increase Local Conversions with Google Ads

Have you ever wondered how you can increase your local conversions with Google Ads? It’s simple once you know how to do it. The first step is to look at local conversion tracking- a great tool provided by Google AdWords to the users to accurately measure the exact returns or ROI of ad spend.

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6 Steps to Creating High-Converting Google Ads to Attract New Customers

Patient Acquisition

6 Steps to Creating High-Converting Google Ads to Attract New Customers

Knowing how to create and implement high-converting Google AdWords to attract customers is very important to grow your business, otherwise how are people going to know that you exist?

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How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI

Marketing Insights & Trends

How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI

Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI.

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13 PPC Trends to Increase Your CTR and Sales

Patient Acquisition

13 PPC Trends to Increase Your CTR and Sales

Pay-per-click (PPC) advertising is one medium that marketers have used over the years to bring in more sales for their business and achieve their targets. With this advertising method, businesses gain targeted traffic that is more likely to buy their products and services.

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How to Build Effective Landing Pages for Facebook Advertising

Paid Social

How to Build Effective Landing Pages for Facebook Advertising

A landing page is one of the most effective ways of gaining leads for your business in social media marketing campaigns. Learn how to build a landing page that convinces visitors from Facebook to submit their information to you.

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13 Ways To Promote a Local Business With Google Adwords

Patient Acquisition

13 Ways To Promote a Local Business With Google Adwords

The marketing landscape has dramatically evolved in recent times and Google AdWords is one of the numerous platforms pioneering this change.

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7 Steps to Quickly Drive More Clicks with Google Map Packs

Patient Acquisition

7 Steps to Quickly Drive More Clicks with Google Map Packs

Most businesses are busy trying to please the whole world and they have neglected the group that may be more important than others: customers in their local area. With the Google Map Packs, there is an opportunity to gain more exposure to people close to your business.

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