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Healthcare Marketing Blog

Healthcare Marketing Trends in 2025: Marketers Doing More

Healthcare Marketing Trends in 2025: Marketers Doing More

With high costs affecting healthcare consumers and providers alike, more pressure is being placed on marketing. Here are the crucial healthcare marketing trends for marketers to be aware of heading into 2025.

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Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly
Data & Analytics

Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly

You already know that content is a major part of a successful website. For your business to grow, it needs a constant flow of high-quality content, but how often do you measure the performance of your content to see what's working and what isn't?

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How to Measure Healthcare Digital Marketing Success with SMART Goal Creation
Measuring Marketing

How to Measure Healthcare Digital Marketing Success with SMART Goal Creation

Setting easily achievable, insignificant goals (five more Twitter followers! One new blog post every month!) won’t motivate your team to go above and beyond, and your practice will miss out on potential growth opportunities.

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How Brands Can Use Google Trends for Market Research
Marketing Insights & Trends

How Brands Can Use Google Trends for Market Research

While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research.  In addition to illustrating a search term’s past, current, and future traffic volume, this tool also provides valuable insight into seasonal trends and regional interest for search terms.

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