Healthcare Marketing Blog

How Healthcare Marketers Should Use TikTok

Paid Social

How Healthcare Marketers Should Use TikTok

You’ve looped social into your healthcare marketing strategy, but have you considered TikTok? This popular platform is already a hotbed of activity for patients seeking care, making it a big opportunity for healthcare marketers.

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AI in Action: How ChatGPT and Bard are Changing Healthcare SEO

Digital Transformation

AI in Action: How ChatGPT and Bard are Changing Healthcare SEO

AI chatbots are a hot topic and are on track to transform the healthcare industry. With AI language models soon to play a role in SEO, as well as in patient engagement, what can healthcare marketers do to prepare?

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How to Uncover Patient Insights for Better Campaigns

Measuring Marketing

How to Uncover Patient Insights for Better Campaigns

What do your patients really care about? And what do they think about you? The answers might surprise you. They might also reveal why your marketing campaigns are missing the mark.

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6 Strategies to Improve Patient Retention

Patient Acquisition

6 Strategies to Improve Patient Retention

How are you powering your customer retention program? Do you even have one? While the healthcare industry has traditionally lagged behind the curve of new technology adoption, there’s an opportunity here. Data and automation tools have tremendous potential to drive retention rates and improve the patient experience. What follows is six actionable patient retention strategies you can put into practice immediately.

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7 Ways to Optimize Your Healthcare PPC Ad Copy

Patient Acquisition

7 Ways to Optimize Your Healthcare PPC Ad Copy

Quality ad copy is at the core of any healthcare PPC ad. By employing these tips, you’ll develop messaging that resonates with your audience and drives conversions.

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7 Easy Healthcare SEO Optimizations to Improve Your Rankings

Patient Acquisition

7 Easy Healthcare SEO Optimizations to Improve Your Rankings

Healthcare marketers often overlook the most straightforward tasks to get their websites ranking on Google. Though they may be considered “low-hanging fruits” in SEO, these simple tasks can actually have a significant impact on your organic traffic. Let’s walk through some easy healthcare SEO optimizations you may be missing out on and how they can improve SEO rankings and deliver big results for your marketing efforts.

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7 SEO Tactics to Improve Rankings

Patient Acquisition

7 SEO Tactics to Improve Rankings

Ranking at the top of the SERP isn’t easy for competitive healthcare search terms. Learn the top tactics that’ll help you improve search rankings and drive more organic traffic.

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3 Ways to Improve Google Ads Lead Quality for Healthcare

Patient Acquisition

3 Ways to Improve Google Ads Lead Quality for Healthcare

While more and more healthcare organizations turn to AI- and machine-powered systems to run their ad campaigns, doing so can sacrifice lead quality for more conversions. Human oversight is critical if such systems are to drive the results you need. With the tried and tested Google Ads strategies outlined here, you can improve lead quality while continuing to enjoy the benefits of running automated AI and algorithmic ad campaigns.

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SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience

Patient Acquisition

SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience

If your goal is to increase organic traffic, you need to understand the ranking criteria used to determine where your pages rank on the SERP. Based on current Google guidelines, one of the most effective strategies for improving search rankings for those in the healthcare space is to expand thin website content.

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Healthcare PPC & Google Ads Marketing Trends in 2023

Marketing Insights & Trends

Healthcare PPC & Google Ads Marketing Trends in 2023

Thanks to recent advancements in AI and algorithmic learning, automated systems can now deliver significant, never-before-seen capabilities to advertisers in the patient care and healthcare services spaces. However, important industry-wide changes in PPC advertising can have a direct impact on the efficacy of such systems, which is why human oversight is critical if your automated patient acquisition strategy is to help you gain and retain a competitive advantage in 2023 and beyond.

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