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Healthcare Marketing Blog

Healthcare Marketing Trends in 2025: Marketers Doing More

Healthcare Marketing Trends in 2025: Marketers Doing More

With high costs affecting healthcare consumers and providers alike, more pressure is being placed on marketing. Here are the crucial healthcare marketing trends for marketers to be aware of heading into 2025.

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How to Build Data-Driven Marketing that Creates Portfolio Value
Measuring Marketing

How to Build Data-Driven Marketing that Creates Portfolio Value

When you build a data-driven marketing function in a portfolio company, you lay the foundation for better business efficiency, investments, and speed of growth. To help you create this kind of value, we’ve put together our best practices for high-growth data management strategies in private equity.

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5 Best Practices for Centralizing Marketing Post-Merger
Best Practices for Centralizing Marketing After A Merger
Private Equity

5 Best Practices for Centralizing Marketing Post-Merger

One of the most overlooked parts of post-merger integration (PMI) is marketing. This article discusses why marketing centralization is so essential and five areas to focus on when centralizing marketing activities across very different organizations.

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Why These 5 Parts of Digital Due Diligence Are Essential To Proper Valuations
private equity due diligence
Private Equity

Why These 5 Parts of Digital Due Diligence Are Essential To Proper Valuations

For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to look for? More importantly, how do a company’s digital strategy and maturity impact its valuation? In this article, we’ll help you answer those questions.

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Private Equity Marketing Playbook for Multi-Location Healthcare Groups
Private Equity

Private Equity Marketing Playbook for Multi-Location Healthcare Groups

For private equity firms looking to scale multi-location healthcare groups, where to begin? What are the essential components of a modern digital marketing strategy? What matters most when speed and scalability are a necessity?

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5 Digital Marketing Technologies to Rapidly Scale Growth
Private Equity

5 Digital Marketing Technologies to Rapidly Scale Growth

What’s the right mix of digital marketing technologies to help private-equity-backed businesses scale growth? Use our guide below to get the performance insights you need to make better decisions.

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How 3 Private Equity-Backed Healthcare Groups are Scaling Growth
private equity backed healthcare organizaitons
Private Equity

How 3 Private Equity-Backed Healthcare Groups are Scaling Growth

What digital marketing strategies should private equity firms use to grow their acquisitions? Which techniques lend well to growth and scalability? Let’s look at three real-world case studies.

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