Healthcare Marketing Blog

2024 Healthcare SEO Insights: 7 Trends to Watch

Marketing Insights & Trends

2024 Healthcare SEO Insights: 7 Trends to Watch

AI is shifting SEO in healthcare; are you ready? These are the top trends and recommendations to implement in 2024 to optimize your healthcare SEO strategy and ensure patients find you—and trust you.

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Healthcare Recruitment Marketing: 3 Strategies to Attract Talent

Marketing Insights & Trends

Healthcare Recruitment Marketing: 3 Strategies to Attract Talent

Labor shortages continue to plague the healthcare industry, stifling growth and damaging the patient experience. We’ve put together tips for how your marketing team can support your healthcare provider recruitment efforts.

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Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization

Digital Transformation

Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization

Call tracking software helps you determine how callers found you, why they are calling, and how you can improve their experience. Now is the time to implement it.

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How to Engage Patients with a Full-Funnel Facebook Ads Strategy

Paid Social

How to Engage Patients with a Full-Funnel Facebook Ads Strategy

Learn how structuring your Facebook ad campaigns around patient intent and awareness can dramatically decrease cost per acquisition.

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Healthcare Local Services Ads: Everything You Need to Know About LSAs

Patient Acquisition

Healthcare Local Services Ads: Everything You Need to Know About LSAs

Google local services ads (LSAs) are now available in healthcare, providing yet another powerful tool for generating local leads. Cardinal has summarized how to get started with LSAs and get the most out of these local ads.

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ROI Tracking Demystified: How to Measure Performance in a HIPAA World

Measuring Marketing

ROI Tracking Demystified: How to Measure Performance in a HIPAA World

Pressure is increasing in healthcare to understand marketing ROI and campaign performance in the face of ongoing economic uncertainty. While challenging to do, we’ve compiled a list of recommendations, preferred vendors, and tips to get you there.

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5 M&A Marketing Best Practices That Drive Value Creation

Private Equity

5 M&A Marketing Best Practices That Drive Value Creation

Marketing matters, post-merger. Five marketing best practices PE firms should consider after M&A to ensure value creation doesn’t flounder.

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Why It’s So Hard To Get High-Quality Leads in a HIPAA World

Marketing Insights & Trends

Why It’s So Hard To Get High-Quality Leads in a HIPAA World

Here we want to take you through what exactly is standing in your way in terms of marketing-as-normal in a healthcare setting, and what you can do to succeed with marketing in a HIPAA world.

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Healthcare SEO Guide + Fundamentals for Growth

Patient Acquisition

Healthcare SEO Guide + Fundamentals for Growth

SEO is an invaluable tool for healthcare providers that want to increase their patient pipeline and grow their practice. With the pivotal shift to consumerization and the ever-changing digital landscape, healthcare marketers must stay up-to-the-minute on the latest SEO trends and best practices to reinforce their organic search presence and attract new patients. Below are some steps to leverage SEO to grow your medical practice.

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How Can Marketing Be Patient-Centric?

Marketing Insights & Trends

How Can Marketing Be Patient-Centric?

In case you haven’t been paying attention, the healthcare sector has undergone a pivotal and rapid change driven mainly by consumerization. As more people realize they must actively take control of their healthcare journey and medical decisions, healthcare has evolved into a consumer-driven market. As such, healthcare marketers must adopt the patient-centric approach to marketing to achieve the highest level of patient satisfaction.

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