Healthcare Marketing Blog

11 PPC Tools to Optimize Your Medical PPC Campaigns

Digital Transformation

11 PPC Tools to Optimize Your Medical PPC Campaigns

For most business websites, securing the top position on Google is the ultimate goal. A medical website is no different. Whether you offer healthcare services or sell medical supplies, one of the fastest and most reliable ways to attract new patients or sell your supplies is through pay-per-click (PPC) advertising (for example, Google ads or Facebook ads).

Read More

How to Write Clickable Headlines That Improve Your CTR

Patient Acquisition

How to Write Clickable Headlines That Improve Your CTR

Ranking at the top of the SERP isn't good enough if no one clicks on your headlines. Learn how to write headlines that beg to be clicked.

Read More

How Chryssa Rich, Primary Health Medical Group, is Staying Ahead of New Competition

Marketing Insights & Trends

How Chryssa Rich, Primary Health Medical Group, is Staying Ahead of New Competition

Chryssa walks us through the variety of marketing & branding strategies she uses to maintain PHMG's status as the top dog in town.

Read More

Increase Brand Awareness Through Influencer Marketing

Paid Social

Increase Brand Awareness Through Influencer Marketing

If you’re trying to improve brand awareness within a specific audience, learn why influencer marketing is more effective than traditional advertising.

Read More

How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience

Marketing Insights & Trends

How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience

Blair shares phenomenal tips on how he is adding online scheduling, more centers, and quicker visits to grow OrthoCarolina!

Read More

7 Techniques to Scale Your Google Ads Campaign While Protecting Your ROI

Patient Acquisition

7 Techniques to Scale Your Google Ads Campaign While Protecting Your ROI

Before you throw money at a successful Google Ads campaign, make sure you're following these techniques so you maximize your ROI.

Read More

What to Expect During Agency Onboarding

Marketing Insights & Trends

What to Expect During Agency Onboarding

Wondering what you should expect when you hire a new digital marketing agency? Our step-by-step overview walks you through the entire onboarding process.

Read More

Beginner’s Guide to Programmatic Display Advertising – Everything You Need to Know

Patient Acquisition

Beginner’s Guide to Programmatic Display Advertising – Everything You Need to Know

All in one guide to Programmatic Display Advertising. How to run campaign with Ad Exchange, increase CTR, Conversion Rate and Leads

Read More

You Get What You Pay For: 6 Drawbacks of Cheap SEO Companies

Patient Acquisition

You Get What You Pay For: 6 Drawbacks of Cheap SEO Companies

The old saying goes, "you get what you pay for" is especially true for SEO companies. When selecting an SEO agency, you need to consider a few things.

Read More

How to Target Referral Traffic with Facebook Ads

Paid Social

How to Target Referral Traffic with Facebook Ads

Learn how to create a Facebook ad campaign that targets referral traffic and delivers customized ads that generate leads.

Read More