Healthcare Marketing Blog

How to Pivot Your Marketing Strategy During the COVID-19 Crisis

Marketing Insights & Trends

How to Pivot Your Marketing Strategy During the COVID-19 Crisis

Not sure how to pivot your marketing strategy during the COVID-19 pandemic? Learn how to hone your SEO and paid media strategies to adapt to this uncertain time.

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How Much Does SEO Cost? A Quick Guide on SEO Pricing

Patient Acquisition

How Much Does SEO Cost? A Quick Guide on SEO Pricing

This comprehensive rundown on the price of SEO services should give you a pretty good idea on what to expect when working with an SEO agency.

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How Leslie Gibbs is Preparing Modern Vascular for Massive Growth

Marketing Insights & Trends

How Leslie Gibbs is Preparing Modern Vascular for Massive Growth

Leslie Gibbs is wasting no time in prioritizing technology & lead generation at Modern Vascular. Listen in to hear all the marketing tactics she is deploying!

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Marketing’s Role at Each Step of the Patient Experience

Marketing Insights & Trends

Marketing’s Role at Each Step of the Patient Experience

The better a patient’s experience, The more successful a healthcare provider will be, and marketers have a key role in shaping a seamless brand experience.

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How Hernando Ruiz-Jimenez is Growing New York Presbyterian Hospital

Marketing Insights & Trends

How Hernando Ruiz-Jimenez is Growing New York Presbyterian Hospital

Hernando walks us through how he is growing NYP, one of the world’s premier medical institutions affiliated with the renowned medical schools of Columbia and Cornell, is a leader in medical education, groundbreaking research, and innovative, patient-centered clinical care.

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Google Ads Versus Yelp Ads: Which Advertising Platform is Better?

Patient Acquisition

Google Ads Versus Yelp Ads: Which Advertising Platform is Better?

Google ads or Yelp ads...which is the best choice for your business? Our experts break down the pros and cons of each to help you make the best decision.

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Google Ads Versus Bing Ads: Which is the Best PPC Platform?

Patient Acquisition

Google Ads Versus Bing Ads: Which is the Best PPC Platform?

You're ready to invest in PPC advertising, but should you use Bing Ads or Google Ads? Here, I take a look at both platforms and discuss their pros and cons.

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Are Google Ads Worth It?

Patient Acquisition

Are Google Ads Worth It?

Make sure you know all the facts before investing in Google Ads. This article explains how Google Ads work, their benefits, and why they’re worth it.

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20 Top Digital Marketing Terms and Definitions

Marketing Insights & Trends

20 Top Digital Marketing Terms and Definitions

If you’re new to digital marketing, you may wonder what a few terms mean. As in any industry, jargon and abbreviations exist and can sound like a foreign language to outsiders. In this article, I'll define 20 of the top digital marketing terms you need to know. But first, let’s get the basics out of the way.

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What are the Benefits of SEO?

Patient Acquisition

What are the Benefits of SEO?

Digital marketers have a vast array of tactics they can use to grow their business. Depending on their product, target buyer, and industry, they may focus on paid digital advertising, affiliate marketing, social media marketing, or perhaps in-person events.

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