Healthcare Marketing Blog

Why Telehealth Has a Future After COVID-19

Digital Transformation

Why Telehealth Has a Future After COVID-19

Remote medicine is here to stay. Learn how to build a telehealth framework to meet current and future demand.

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Understanding User’s Search Intent for Better Keyword Strategy

Patient Acquisition

Understanding User’s Search Intent for Better Keyword Strategy

Understanding customer search intent is an essential element of successful SEO strategies. Learn how it helps you identify the best keywords.

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How to Target Facebook Ads with Your Email List

Paid Social

How to Target Facebook Ads with Your Email List

Leverage your email list to create custom Facebook Ads audiences so you can precisely target those most likely to convert.

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10 Important SEO Metrics You Need to Monitor

Measuring Marketing

10 Important SEO Metrics You Need to Monitor

To ensure that your SEO strategy is working as planned and that you’re not missing opportunities, you need to monitor and analyze that incoming traffic. SEO and content marketing take time and effort, plus some expense, so we want to make sure our efforts aren't wasted.

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Amy Marshall from Ohio Health, Details How Digital & Traditional Marketing Has Helped Ignite Growth in Their Partner Network

Marketing Insights & Trends

Amy Marshall from Ohio Health, Details How Digital & Traditional Marketing Has Helped Ignite Growth in Their Partner Network

Amy Marshall walks us through how the healthcare industry must pivot business to provide COVID services to increase revenue through trying times. The willingness to change your business model within healthcare marketing will help keep your business afloat.

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8 Metrics Every Healthcare Marketer Should Track

Data & Analytics

8 Metrics Every Healthcare Marketer Should Track

By using marketing metrics, you can identify the marketing campaigns that are driving growth at your healthcare practice.

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How Paul Gross, CMO of National Vision, Increased Patient Acquisition at Optical Retail Locations

Marketing Insights & Trends

How Paul Gross, CMO of National Vision, Increased Patient Acquisition at Optical Retail Locations

Paul Gross walks us through how the evolution of optometry marketing through the years has moved more to digital marketing to increase sales for National Vision. Then, he explains how personalizing ads and tailoring content for specific posts in certain areas will make the biggest difference in marketing successfully.

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How to Rank for Featured Snippets

Patient Acquisition

How to Rank for Featured Snippets

Featured Snippets are quite the wonder, but there are ways you can tailor your page to maximize efforts and become featured on Google.

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How to Get More Patients with Local SEO

Patient Acquisition

How to Get More Patients with Local SEO

Using SEO best practices is essential, but ensure your GMB listing is up to date, accurate, and complete in order to attract new patients.

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Matt Kelly from Salesforce on How Medical Practices and Healthcare Organizations Can Use Modern Technology to Increase Patient Volume

Marketing Insights & Trends

Matt Kelly from Salesforce on How Medical Practices and Healthcare Organizations Can Use Modern Technology to Increase Patient Volume

Modern technology helps healthcare digital marketing needs such as email marketing and social media marketing and is a great tool for healthcare marketers to use for patient nurturing, provider referrals, and so much more!

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