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How Chatbots Can Improve the Patient Experience
Digital Transformation

How Chatbots Can Improve the Patient Experience

Despite their recent hype, chatbots are not a new phenomenon. The technology has been around for many years. In fact, you’ve likely encountered chatbots in your myriad internet adventures. Today, they’re everywhere, poking and prodding you from the bottom-right corner of every website.

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Your First Marketing Agency: What to Expect
Marketing Insights & Trends

Your First Marketing Agency: What to Expect

Marketing is critical to any business's success. If you are considering using a digital marketing agency, learn what to expect.

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Top 5 Questions People Ask About Local SEO
Patient Acquisition

Top 5 Questions People Ask About Local SEO

Local SEO has a huge impact in driving people to your business. Read the top 5 questions people ask when considering a local SEO strategy.

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Navigating a Surgical Backlog While Protecting Your Brand
Marketing Insights & Trends

Navigating a Surgical Backlog While Protecting Your Brand

With COVID-19 hospitalizations climbing, surgeries are being postponed. Learn how to navigate a surgical backlog and protect brand reputation.

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Why Did My Website Traffic Decrease?
Digital Transformation

Why Did My Website Traffic Decrease?

A drop in your website traffic can be frustrating. Learn the top reasons you might experience website traffic declines—and how to fix them.

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Your Website Structure and SEO: A Primer
Digital Transformation

Your Website Structure and SEO: A Primer

Website structure is a vital aspect of SEO. Learn how to properly set up your website's structure, navigation, categories and more to achieve top rankings.

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How to Use Marketing Personalization While Protecting Patient Privacy
Data Decisioning Tools
Measuring Marketing

How to Use Marketing Personalization While Protecting Patient Privacy

Personalization is all the rage. As more and more healthcare marketers look for viable ways to personalize patient experiences, we explore the pros and cons, as well as three tactics that personalize marketing content without compromising patient privacy.

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How to Respect Data Privacy in Digital Marketing
Data & Analytics

How to Respect Data Privacy in Digital Marketing

Digital marketing revolves around data. Learn the best practices in handling user data and what digital marketing would look like without it.

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