Healthcare Marketing Blog

Scalable SEO Web Design for High-Growth Multi-Location Brands

Digital Transformation

Scalable SEO Web Design for High-Growth Multi-Location Brands

At some point, private equity firms come to the realization that a business’s website is central to its growth and scalability. So, how can you tell if the website can handle growth? Will your website structure support the addition of new brands? What about multi-brand SEO strategy and technical best practices? To answer those questions and more, start here.

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5 Marketing Technologies Every DSO Needs

Dental & DSO

5 Marketing Technologies Every DSO Needs

As the dental industry quickly rebounds and resurges in the post-COVID era, some DSOs are scrambling to scale their marketing programs. Here are five must-have technologies that can help.

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7 Marketing Technologies Every Healthcare Organization Needs

Digital Transformation

7 Marketing Technologies Every Healthcare Organization Needs

An overview of seven marketing technologies that can help healthcare organizations elevate patient experience and drive serious bottom-line results.

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Google Core Web Vitals: What to Know and How to Prepare

Digital Transformation

Google Core Web Vitals: What to Know and How to Prepare

Start preparing for Google’s Core Web Vitals update, which will evaluate web page mobile experience and assign new ranking signals.

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How to Drive Telehealth Adoption in the “Post-COVID” Era

Digital Transformation

How to Drive Telehealth Adoption in the “Post-COVID” Era

Is COVID-19 over yet? We wish, but not quite. Though change is on the horizon, the pandemic lingers on. As does the demand for telehealth.

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5 Digital Solutions to Improve Patient Access to Healthcare

Digital Transformation

5 Digital Solutions to Improve Patient Access to Healthcare

With 30 percent of people now scheduling healthcare appointments online, and 40 percent having switched providers just to get an appointment sooner, improving patient access is more important than ever.

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How UX Copywriting Can Improve Your Website Rankings

Digital Transformation

How UX Copywriting Can Improve Your Website Rankings

Discover how you can utilize UX writing to improve your SEO and rank higher on search engine result pages.

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How Chatbots Can Improve the Patient Experience

Digital Transformation

How Chatbots Can Improve the Patient Experience

Despite their recent hype, chatbots are not a new phenomenon. The technology has been around for many years. In fact, you’ve likely encountered chatbots in your myriad internet adventures. Today, they’re everywhere, poking and prodding you from the bottom-right corner of every website.

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Why Did My Website Traffic Decrease?

Digital Transformation

Why Did My Website Traffic Decrease?

A drop in your website traffic can be frustrating. Learn the top reasons you might experience website traffic declines—and how to fix them.

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Your Website Structure and SEO: A Primer

Digital Transformation

Your Website Structure and SEO: A Primer

Website structure is a vital aspect of SEO. Learn how to properly set up your website's structure, navigation, categories and more to achieve top rankings.

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