Healthcare Marketing Blog

How Can Marketing Be Patient-Centric?

Marketing Insights & Trends

How Can Marketing Be Patient-Centric?

In case you haven’t been paying attention, the healthcare sector has undergone a pivotal and rapid change driven mainly by consumerization. As more people realize they must actively take control of their healthcare journey and medical decisions, healthcare has evolved into a consumer-driven market. As such, healthcare marketers must adopt the patient-centric approach to marketing to achieve the highest level of patient satisfaction.

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Health Advertising | Tactics that Grow Healthcare Practices

Marketing Insights & Trends

Health Advertising | Tactics that Grow Healthcare Practices

With healthcare’s pivotal shift towards consumerization, many physicians and practitioners have struggled to attract new patients and grow their practices. The days of a physician-focused market are slowly fading as patients become empowered to take control of their healthcare journey. Healthcare providers need a comprehensive marketing plan to stay competitive in this ever-changing industry. Below are several proven health advertising tactics to help grow your practice.

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What is a Patient Journey? Examples to Grow Your Practice

Patient Acquisition

What is a Patient Journey? Examples to Grow Your Practice

For many years in the past, healthcare was highly physician-focused, where providers could grow their practice by simply being able to provide care–patients simply came. Today, healthcare is currently under immense and unprecedented pressure. Healthcare is now consumer-driven, and patients have shifted their expectations when it comes to service and experience. They’re empowered to take control of their healthcare journey. This is why healthcare providers need to understand, map, and manage the patient journey.

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SEO for Doctors

Patient Acquisition

SEO for Doctors

People used to rely on traditional marketing channels for finding doctors and healthcare providers. However, that’s not the case anymore in the digital age. Healthcare consumers are now more tech-savvy and keen on taking their healthcare journeys by their own hands by researching doctors using search engines like Google. Learn the most effective SEO strategies to boost your search engine rankings and bring more patients to your medical practice.

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How to Optimize Your Healthcare Google Business Profile in 2023

Patient Acquisition

How to Optimize Your Healthcare Google Business Profile in 2023

When people find your practice on Google, you want to make the best impression possible. Learn how to optimize your Google Business Profile listing.

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5 Healthcare Google Ads Campaigns to Help Guide Your Strategy

Patient Acquisition

5 Healthcare Google Ads Campaigns to Help Guide Your Strategy

Learn how five healthcare companies are generating leads with Google Ads and how you can use the same best practices to meet your growth goals.

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7 Healthcare SEO Campaign Examples to Help Guide Your Strategy

Patient Acquisition

7 Healthcare SEO Campaign Examples to Help Guide Your Strategy

If you’re looking for a reason or some inspiration to finally launch your SEO strategy, look no further because we’ve got you covered right here

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How CMOs and CIOs Can Work Together to Improve the Patient Experience

Measuring Marketing

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat. And in such a fiercely competitive vertical, the providers that differentiate themselves are those that find new and innovative ways to meet this increasing demand for elevated healthcare experiences.

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Local SEO Ranking Factors for Healthcare

Patient Acquisition

Local SEO Ranking Factors for Healthcare

A local SEO strategy is a must for any healthcare organization. Learn the top local ranking signals and how to optimize for your practice.

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5 Patient Acquisition Marketing Strategies for 2023

Marketing Insights & Trends

5 Patient Acquisition Marketing Strategies for 2023

What are the most effective ways to attract new patients in 2023? Here’s a closer look at five essential components to incorporate into your patient acquisition marketing strategy.

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