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The 4-Step De Novo Marketing Strategy for DSOs
Dentist Marketing Trends and Tips
Dental & DSO

The 4-Step De Novo Marketing Strategy for DSOs

So you’ve got a de novo office you have to quickly ramp up. What are the initial steps needed to stand up your marketing strategy? Here’s our proven four-step framework for generating appointments before the new office even opens.

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2024 Hospital & Health System Marketing Trends
Marketing Insights & Trends

2024 Hospital & Health System Marketing Trends

Explore the healthcare marketing trends that are redefining how hospitals should reach and engage patients in 2024.

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Marketing + Operations: Why Total Alignment is Vital to Growth
Marketing Insights & Trends

Marketing + Operations: Why Total Alignment is Vital to Growth

Because healthcare organizations are selling a provider relationship rather than just a simple product, alignment between marketing and operations is essential. Strong marketing alignment is not just critical for marketing success, but for the success of the business as well. Here are four main types of marketing alignment and how to achieve them.

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Enhancing Lead Quality in Healthcare: A 5-Step Process
Improving Lead Quality in Healthcare Organizations
Patient Acquisition

Enhancing Lead Quality in Healthcare: A 5-Step Process

Every lead is not a good lead, especially in the healthcare vertical. If you’re looking to fill your patient pipeline with higher-quality patient leads—leads that bring the most value and are easier to convert—here’s our guide to evaluating and improving lead quality.

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5 Marketing Best Practices for DSO Acquisitions
DSO Acquisition
Dental & DSO

5 Marketing Best Practices for DSO Acquisitions

Failing to conduct digital due diligence or planning a post-acquisition marketing strategy can be risky for your DSO. Here are five marketing best practices we recommend to ensure successful mergers and acquisitions.

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How to Build a Full-Funnel Healthcare Marketing Strategy in 2024
engage patients with a full-funnel marketing strategy
Marketing Insights & Trends

How to Build a Full-Funnel Healthcare Marketing Strategy in 2024

A full-funnel strategy is essential for connecting with patients at every stage of their journey. Learn how to adapt to changing consumer control, navigate evolving marketing funnels, and leverage a diverse channel mix for impactful patient engagement.

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Healthcare Social Media Advertising Trends in 2024
Marketing Insights & Trends

Healthcare Social Media Advertising Trends in 2024

Healthcare social media marketing is going through a season of change in 2024 thanks to increasing regulation and the preeminence of AI. Here are the top healthcare social media trends for 2024 that you need to maintain your edge in the new year.

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