Healthcare Marketing Blog

5-Step Paid Media Strategy to Attract Your Ideal Patients

Patient Acquisition

5-Step Paid Media Strategy to Attract Your Ideal Patients

Advanced tactics and tips to improve paid media performance and drive qualified lead volume in healthcare.

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Dykema DSO Takeaways & Dental Marketing Strategy for 2025

Dental & DSO

Dykema DSO Takeaways & Dental Marketing Strategy for 2025

Discover the key takeaways from the Dykema DSO Conference 2024! Learn how to navigate current dental industry challenges, capitalize on growth opportunities, and implement effective marketing strategies for 2025.

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DSO Marketing: Branded House vs. House of Brands

Dental & DSO

DSO Marketing: Branded House vs. House of Brands

When operating a dental support organization (DSO), it’s crucial to have a solid multi-brand strategy that works for you and all the dental groups you are acquiring. In this blog post, we discuss and compare the different brand structures to help you choose the best approach for your DSO.

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DSO Guide To Increasing Clear Aligner Leads

Dental & DSO

DSO Guide To Increasing Clear Aligner Leads

Orthodontic leads are some of the most valuable for any dental practice, but are increasingly difficult to come by. Here are our top tips for how you can build smarter advertising that understands your patients and targets appropriately.

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DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients

Dental & DSO

DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients

Chief Growth Officer at the Smilist, Melanie Basile sits down Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient preferences and bolstering the capabilities of marketing teams.

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Harnessing the Power of AI Marketing for Healthcare

Digital Transformation

Harnessing the Power of AI Marketing for Healthcare

From improving efficiency in content creation to enhancing user research and predictive analysis, AI is becoming an indispensable tool for healthcare marketers. Learn how to leverage AI effectively while navigating potential pitfalls, ensuring compliance, and maximizing efficiency. Dive in to uncover how AI can transform your healthcare marketing strategies and deliver superior results.

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We’re Attending HMPS 2024: Ideas to Revolutionize Healthcare Marketing

Marketing Insights & Trends

We’re Attending HMPS 2024: Ideas to Revolutionize Healthcare Marketing

HMPS 2024 is right around the corner, and it's set to be a game-changer. Join us to uncover the event's unmatched value and see how Cardinal is all geared up to bring our specialized knowledge in HIPAA-compliant healthcare marketing to Las Vegas.

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Key Takeaways from HPE Miami 2024 + 3 Essential Pillars for Building Value

Private Equity

Key Takeaways from HPE Miami 2024 + 3 Essential Pillars for Building Value

Discover healthcare investing insights from HPE Miami 2024 and hear how the experts address labor shortages, streamline integration, and maximize operational efficiencies through strategic hiring, mission alignment, and leveraging marketing technology.

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The 4-Step De Novo Marketing Strategy for DSOs

Dental & DSO

The 4-Step De Novo Marketing Strategy for DSOs

So you’ve got a de novo office you have to quickly ramp up. What are the initial steps needed to stand up your marketing strategy? Here’s our proven four-step framework for generating appointments before the new office even opens.

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2024 Hospital & Health System Marketing Trends

Marketing Insights & Trends

2024 Hospital & Health System Marketing Trends

Explore the healthcare marketing trends that are redefining how hospitals should reach and engage patients in 2024.

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