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7 PPC Best Practices for Addiction Treatment Centers
Addiction & Behavioral Treatment

7 PPC Best Practices for Addiction Treatment Centers

Is pay-per-click (PPC) advertising viable for your treatment center? How can you connect with more people in need with your existing ad campaigns? Start here.

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How to Build a Positive Digital Reputation
Patient Acquisition

How to Build a Positive Digital Reputation

If you neglect your digital reputation, you’ll end up with more negative reviews than positive ones—and scare away potential customers. Here’s how you can build a review encouragement program that gets you authentic positive feedback that enhances your digital reputation.

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Digital Reputation Management Strategy for Dental Groups
Dental & DSO

Digital Reputation Management Strategy for Dental Groups

Before choosing a dentist, consumers go online to read reviews. Learn how to build a strong digital reputation that helps you attract more patients and grow your dental practice.

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How to Use SEO to Grow Your Plastic Surgery Practice
Plastic & Cosmetic Surgery

How to Use SEO to Grow Your Plastic Surgery Practice

With an estimated 2.45 million health-related searches per day, it’s safe to assume that one of the first actions people take when they’re considering plastic surgery is to go online. SEO can increase your visibility on search and help patients find your practice.

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Guide to Reputation Management for Plastic Surgeons
Plastic & Cosmetic Surgery

Guide to Reputation Management for Plastic Surgeons

In the digital era, plastic surgeons can't neglect their digital reputations. Patients will choose a doctor based on the positive and negative reviews they find online.

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4 Steps to Developing a Keyword Strategy That Drives Appointments
Patient Acquisition

4 Steps to Developing a Keyword Strategy That Drives Appointments

Keywords are the foundation of search engine optimization (SEO) in healthcare. They’re the language that people use to look online for information and answers related to their health. They’re embedded on website pages, blog posts, and social media. They’re the very fundamental “stuff” that search engines use to connect patients with what they need online.

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How to Use Social Media to Attract More Patients
Paid Social

How to Use Social Media to Attract More Patients

Social media channels can bring thousands—even tens of thousands and millions—of eyes to important updates, educational content, and marketing campaigns. As such, social media can be a strong driver of patient acquisition, too—beyond simple brand awareness.

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IOS 14 Update: What Facebook Advertisers Need to Know
Paid Social

IOS 14 Update: What Facebook Advertisers Need to Know

As Apple's iOS operating system upgrades to version 14, it is introducing privacy policies that will affect how Facebook handles ads. Find out how this is going to play out after the dust settles, and the story behind the story.

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