Healthcare Marketing Blog

7 Marketing Technologies Every Healthcare Organization Needs

Digital Transformation

7 Marketing Technologies Every Healthcare Organization Needs

An overview of seven marketing technologies that can help healthcare organizations elevate patient experience and drive serious bottom-line results.

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Google Core Web Vitals: What to Know and How to Prepare

Digital Transformation

Google Core Web Vitals: What to Know and How to Prepare

Start preparing for Google’s Core Web Vitals update, which will evaluate web page mobile experience and assign new ranking signals.

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Understanding the New World of Semantic Search

Patient Acquisition

Understanding the New World of Semantic Search

Modern search technology has evolved into a new paradigm, which focuses less on raw keyword percentages and more on context and intent. As Google gradually trains searchers to find "what they mean," your website SEO needs to adapt to more sophisticated methods of attracting search hits.

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7 PPC Advertising Best Practices for DSOs and Dental Groups

Dental & DSO

7 PPC Advertising Best Practices for DSOs and Dental Groups

One of the fastest, most cost-efficient ways for dental practices to drive patient volume is PPC. These seven best practices make sure the calls and appointments start rolling in while maintaining an efficient cost per acquisition.

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Healthcare Marketing for a Mobile-First World

Marketing Insights & Trends

Healthcare Marketing for a Mobile-First World

Healthcare organizations must not only prioritize digital but make the mobile experience a priority. This article examines channels along the patient journey and how you can optimize each one for better mobile experiences.

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5 Tips to Increase Page Speed and Get More Traffic

Patient Acquisition

5 Tips to Increase Page Speed and Get More Traffic

Use these simple website tips to squeeze as much performance as possible out of your website. Slow speeds chase away visitors and can cripple your search rankings.

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Round Table: Digital Marketing Growth Strategies for 2021

Marketing Insights & Trends

Round Table: Digital Marketing Growth Strategies for 2021

The healthcare industry is experiencing fundamental shifts and more organizations are fueling growth through innovative digital strategies. Here's how 3 healthcare marketing experts are using digital to attract and engage patients.

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How to Drive Telehealth Adoption in the “Post-COVID” Era

Digital Transformation

How to Drive Telehealth Adoption in the “Post-COVID” Era

Is COVID-19 over yet? We wish, but not quite. Though change is on the horizon, the pandemic lingers on. As does the demand for telehealth.

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Survey: The State of Healthcare Marketing in 2021

Marketing Insights & Trends

Survey: The State of Healthcare Marketing in 2021

Gain a better understanding of the current state of healthcare marketing in 2021 and what you need to do to grow your healthcare organization.

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Webinar: Local SEO Strategy For Multi-Location Medical Practices

Marketing Insights & Trends

Webinar: Local SEO Strategy For Multi-Location Medical Practices

Dominate your local markets and rank higher in Google Search and Maps when you implement these local SEO best practices for your multi-location medical practice.

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