Healthcare Marketing Blog

7 Tips for Improving Conversions and Driving More Appointments

Patient Acquisition

7 Tips for Improving Conversions and Driving More Appointments

Seven strategies we use to help healthcare companies build their patient pipeline by making conversion rate optimization (CRO) a priority.

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5 Marketing Technologies Every DSO Needs

Dental & DSO

5 Marketing Technologies Every DSO Needs

As the dental industry quickly rebounds and resurges in the post-COVID era, some DSOs are scrambling to scale their marketing programs. Here are five must-have technologies that can help.

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How to Create Stellar Location Pages for Your Medical Organization

Patient Acquisition

How to Create Stellar Location Pages for Your Medical Organization

A list of best practices and practical steps for setting up one of the most fundamental parts of your practice’s local SEO strategy.

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How To Build Backlink SEO With Guest Posting

Patient Acquisition

How To Build Backlink SEO With Guest Posting

Your business website needs all the “Google juice” it can get, and that’s why SEO experts all recommend guest posting to get backlinks. This is easier said than done, and nobody tells you how to actually go about it. We’re going to show you how to master this fine and delicate art.

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How to Create an RFP That Finds You the Ideal Marketing Agency

Marketing Insights & Trends

How to Create an RFP That Finds You the Ideal Marketing Agency

What goes into a strong request for proposal (RFP), one that will help a healthcare organization find the very best marketing partner? What do you look for when sending the RFP to agencies and evaluating their proposals? Here’s our quick guide to marketing RFPs for healthcare.

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How 3 DSOs Are Accelerating Growth with Digital Advertising

Dental & DSO

How 3 DSOs Are Accelerating Growth with Digital Advertising

A closer look at how Cardinal helped three leading DSOs take their PPC advertising strategies to the next level.

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7 Ways DSOs and Dental Groups Can Improve Facebook Ad Performance

Dental & DSO

7 Ways DSOs and Dental Groups Can Improve Facebook Ad Performance

For dental practices looking to get more out of their Facebook Ads, here are seven tips for engaging, optimized, high-converting campaigns.

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How to Create Effective Facebook Ad Campaigns for Your Rehab Center

Addiction & Behavioral Treatment

How to Create Effective Facebook Ad Campaigns for Your Rehab Center

If you’re a rehab center looking to break into Facebook Ads or breathe life into existing campaigns, these 7 tips should help you reach more people and increase conversions.

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7 Tips to Get More Positive Reviews

Patient Acquisition

7 Tips to Get More Positive Reviews

Your online reviews can make or break your reputation and determine the fate of your business. Here, we explore quick, easy ways to build a positive digital reputation.

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How to Select a Digital Marketing Agency for Your Healthcare Organization

Marketing Insights & Trends

How to Select a Digital Marketing Agency for Your Healthcare Organization

A four-step guide to help healthcare marketers ensure that the next agency they bring on has some serious staying power.

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