Healthcare Marketing Blog

Scalable SEO Web Design for High-Growth Multi-Location Brands

Digital Transformation

Scalable SEO Web Design for High-Growth Multi-Location Brands

At some point, private equity firms come to the realization that a business’s website is central to its growth and scalability. So, how can you tell if the website can handle growth? Will your website structure support the addition of new brands? What about multi-brand SEO strategy and technical best practices? To answer those questions and more, start here.

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Why These 5 Parts of Digital Due Diligence Are Essential To Proper Valuations

Private Equity

Why These 5 Parts of Digital Due Diligence Are Essential To Proper Valuations

For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to look for? More importantly, how do a company’s digital strategy and maturity impact its valuation? In this article, we’ll help you answer those questions.

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How Consumer Behavior is Shaping SEO for Healthcare

Patient Acquisition

How Consumer Behavior is Shaping SEO for Healthcare

What’s the future of search engine optimization (SEO)? How can healthcare companies adapt their SEO strategies to account for the arrival of semantic and conversational search? Here’s our look at the evolution of healthcare SEO.

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How DSOs Can Build Demand Through Better Patient Experiences

Dental & DSO

How DSOs Can Build Demand Through Better Patient Experiences

Common wisdom tells us that people don’t like going to the dentist. Yet, dental health remains a necessity. So, what do patients really want from their dentists? And how can DSOs distinguish themselves by delivering superior patient experiences?

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Private Equity Marketing Playbook for Multi-Location Healthcare Groups

Private Equity

Private Equity Marketing Playbook for Multi-Location Healthcare Groups

For private equity firms looking to scale multi-location healthcare groups, where to begin? What are the essential components of a modern digital marketing strategy? What matters most when speed and scalability are a necessity?

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5 Digital Marketing Technologies to Rapidly Scale Growth

Private Equity

5 Digital Marketing Technologies to Rapidly Scale Growth

What’s the right mix of digital marketing technologies to help private-equity-backed businesses scale growth? Use our guide below to get the performance insights you need to make better decisions.

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How 3 Private Equity-Backed Healthcare Groups are Scaling Growth

Private Equity

How 3 Private Equity-Backed Healthcare Groups are Scaling Growth

What digital marketing strategies should private equity firms use to grow their acquisitions? Which techniques lend well to growth and scalability? Let’s look at three real-world case studies.

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4 Marketing Strategy Examples That Delivered Results

Marketing Insights & Trends

4 Marketing Strategy Examples That Delivered Results

We examine four case studies of previous digital marketing campaigns which delivered results. While marketing is not always an exact science, these examples prove that there are tried and tested methods of improving a brand's visibility online and translating that exposure to sales.

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5 Communication Best Practices That Build Patient Loyalty

Marketing Insights & Trends

5 Communication Best Practices That Build Patient Loyalty

So much of patient loyalty comes down to communication. Wondering why patients aren’t coming back? Here are five actionable strategies that can help increase word-of-mouth recommendations while reducing patient churn.

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7 Proven Tips to Improve Facebook Ads for Plastic Surgery

Paid Social

7 Proven Tips to Improve Facebook Ads for Plastic Surgery

In a digital space as crowded as plastic surgery, many practices turn to Facebook Ads to build brand awareness and generate leads. Here are six tips to help you get more return on your ad spend.

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