Healthcare Marketing Blog

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Patient Acquisition

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Not everyone who visits your website the first go-around is ready to schedule a consultation or make some other form of conversion. In fact, 97% of visitors, on average, don’t complete any type of action during their first visit to a website.

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Which Type of Paid Digital Media is Right for My Healthcare Advertising Needs?

Paid Social

Which Type of Paid Digital Media is Right for My Healthcare Advertising Needs?

From PPC ads to social network advertising, deciding which type of paid digital advertising to use for your next healthcare marketing campaign can be a challenge.

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Types of patient testimonials to use for your marketing

Marketing Insights & Trends

Types of patient testimonials to use for your marketing

Anyone with a gift for the written word can put lipstick on a pig and take it out on the town. In the patient-driven economy we’re currently in, your prospects are well aware of that, which is why they consume the content you produce (like your web pages) with a hint of skepticism.

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How to Develop a Healthcare Social Media Calendar for Your Practice

Paid Social

How to Develop a Healthcare Social Media Calendar for Your Practice

Regardless of whether you run an entire hospital, or specialize in a specific field (such as plastic surgery or orthopedics), marketing is an integral part of growing your practice.

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How Hospitals Can Use Geotargeting to Increase Patient Acquisition

Patient Acquisition

How Hospitals Can Use Geotargeting to Increase Patient Acquisition

With most folks all but surgically attached to their smartphones, finding ways to use these devices – and a consumers’ mobility – to your advantage is something retailers have been doing for years.

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How to Build Healthcare Brand Awareness with Social Media Marketing

Paid Social

How to Build Healthcare Brand Awareness with Social Media Marketing

Jumpstart brand awareness through harnessing the power of social media with these simple but powerful tips.

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3 Simple Ways to Use Paid Search in Healthcare Marketing

Patient Acquisition

3 Simple Ways to Use Paid Search in Healthcare Marketing

If you are a Pay-Per-Click company, like us, or a business owner in the medical industry, use these free tips and their specific applications for paid search in pain management marketing or healthcare advertising.

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Social Media’s Growing Role in Healthcare Marketing

Paid Social

Social Media’s Growing Role in Healthcare Marketing

Social media is a vital component in today's healthcare marketing strategy. 72% of patients searched for health-related information online before and after.

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The Power of Programmatic: Finding the Right Audience at the Right Price

Patient Acquisition

The Power of Programmatic: Finding the Right Audience at the Right Price

Maximizing your ROI through display advertising has never been as possible as it is today with the advent of programmatic allowing advertisers to seek out and target qualified audiences more effectively than ever

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Implement Correct Robots.txt Files and Control Them to Maximize SEO

Patient Acquisition

Implement Correct Robots.txt Files and Control Them to Maximize SEO

Robots of search engines do not find your site randomly. They use robots.txt files. Are these files properly set up on your website?

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