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How to Build Data-Driven Marketing for Your DSO
Dental & DSO

How to Build Data-Driven Marketing for Your DSO

Today’s leading DSOs not only understand the power of data but wield it to inform all of their decisions. From getting alignment around group-level metrics to integrating various technologies, consider these best practices for building a more data-driven DSO.

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How Much Does Digital Marketing Cost?
how much does digital marketing cost
Marketing Insights & Trends

How Much Does Digital Marketing Cost?

Our digital marketing pricing guide will help you get an idea of how much you can expect to invest in your campaigns.

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5 Best Practices for Centralizing Marketing Post-Merger
Best Practices for Centralizing Marketing After A Merger
Private Equity

5 Best Practices for Centralizing Marketing Post-Merger

One of the most overlooked parts of post-merger integration (PMI) is marketing. This article discusses why marketing centralization is so essential and five areas to focus on when centralizing marketing activities across very different organizations.

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How to Define Your USP and Improve Your Healthcare Marketing
Marketing Insights & Trends

How to Define Your USP and Improve Your Healthcare Marketing

In a highly competitive digital marketplace, healthcare marketers need to develop messaging that will attract the right patients. They need to identify what keywords to focus on for SEO, PPC, and content. Yet, all aspects of digital marketing strategy become a lot clearer once you establish your unique selling proposition (USP). Here’s how.

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How DSOs Can Build Better Practice-Patient Relationships
Dental & DSO

How DSOs Can Build Better Practice-Patient Relationships

There are many advantages to dental support organizations (DSOs). Yet, some suffer from a perception problem. Many patients view DSOs as large corporate brands, which can make it difficult to foster patient loyalty. How can DSOs get patients to see the people behind the brand?

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DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition
Dental & DSO

DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition

Learn the essentials of a successful digital marketing strategy for DSOs and dental groups. We built this list specifically for multi-location dental support organizations (DSOs) looking to focus their marketing resources to achieve better ROI.

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How Marketing Centralization Helps DSOs Accelerate Growth
Dental & DSO

How Marketing Centralization Helps DSOs Accelerate Growth

Most acquired dental practices have existing systems and marketing technology already in place. When does it make sense to centralize this marketing stack? And what to do with successful marketing programs at different practices? Here’s our guide to bringing disparate marketing programs together.

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7 Ways Digital Marketing Can Improve The Patient Experience
Marketing Insights & Trends

7 Ways Digital Marketing Can Improve The Patient Experience

When it comes to improving the patient experience, there are some simple strategies that many healthcare providers overlook. Here’s a look at what other practices are doing that you might be missing, as well as the core digital experiences that today’s patients expect.

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