Healthcare Marketing Blog

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

Digital Transformation

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down to, is psychology. Understanding a bit about behavioral psychology can help you understand why your audience does (or doesn’t) take actions online.

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How to Write Killer PPC Text Ads to Boost Your Medical Practice

Patient Acquisition

How to Write Killer PPC Text Ads to Boost Your Medical Practice

Paid search has gone through countless iterations since its inception, but the fundamentals of ad copywriting have remained constant for generations. Despite that, search ads are a different type of animal, one where you have to consider components such as devices, formatting, ad extensions and audience types.

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Using Twitter to Protect Your Reputation and Respond to Complaints

Paid Social

Using Twitter to Protect Your Reputation and Respond to Complaints

Protecting your reputation in the digital age is a very tricky challenge if you're in the healthcare space or any other industry. And, as social media continues to drive the business-consumer relationship, Twitter has become the go-to forum to manage these customer relationships.

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3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice

Patient Acquisition

3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice

At the heart of any successful PPC AdWords campaigns are your keywords. The keywords you choose to build your campaigns around are what will dictate who sees your ads, as well as when and where they’ll see them.

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Yelp’s Role in Reputation Management for Medical Professionals

Patient Acquisition

Yelp’s Role in Reputation Management for Medical Professionals

Long before online ratings and reviews were the norm, there was Yelp, a small but growing platform that gave normal guys and gals one singular place to make - and seek out - reviews from the trenches.

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Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

Patient Acquisition

Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

Search engine optimization – or SEO – is extremely important for the growth and longevity of your medical practice. Without a solid SEO strategy in place, your prospective patients simply won’t find your practice online when they conduct their day-to-day health-related searches.

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How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

Patient Acquisition

How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

One of the biggest concerns with using pay-per-click (PPC) ads is the potential expense associated with it. But you can control and limit that spending by ensuring your ads are only shown to geographic regions that matter to your practice–be it an entire city or just a few blocks within that city.

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Medical Practice Marketing: Using broad, phrase & exact match keywords

Patient Acquisition

Medical Practice Marketing: Using broad, phrase & exact match keywords

When bidding on a keyword for your PPC campaigns, you have to choose your preferred keyword match type. This match type tells Google how you want it to match your ads to keyword searches.

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Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice

Patient Acquisition

Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice

If you aren’t using sitelink extensions with your Google ads, then your medical practice is missing out on attracting qualified prospects to your website.

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How Healthcare Practices Can Build a Negative Keyword List to Save on Pay-Per-Click Costs

Patient Acquisition

How Healthcare Practices Can Build a Negative Keyword List to Save on Pay-Per-Click Costs

Regardless of if you’re new to AdWords or have run successful PPC campaigns for your healthcare practice, you likely know that keywords play a huge role in your strategy. Most folks spend a great deal of time determining which keywords will result in more clicks and higher conversions.

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