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Shining a Light on Your Dentists: DSO Marketing That Patients Love
Dental & DSO

Shining a Light on Your Dentists: DSO Marketing That Patients Love

Your dentists have years of experience under their belt; let them strut their stuff. We’re not talking about showing off here; we’re talking about shining a light on your dentists' experience, reputation, and authority. Read on to learn how and why dental support organizations (DSOs) like yours should feature their dentist stories and patient experiences in your marketing.

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Digital Marketing’s Role in Value Creation
Private Equity

Digital Marketing’s Role in Value Creation

To distinguish your private equity (PE) firm as a leader in value creation, you need to be consistent in three core areas: risk mitigation, revenue growth, and cost control. The question is, what can you do from a strategic marketing perspective to support these pillars of value creation? That’s the topic of our latest blog post.

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How to Measure Healthcare Marketing Performance
Marketing Measurement: How to Use Analytics to Improve Results
Data & Analytics

How to Measure Healthcare Marketing Performance

If you find yourself asking what your healthcare marketing team should be measuring, start here. Our team has developed a knack for shaping data-driven strategies, including how to integrate various marketing technologies. Read on for our top recommendations for taking your marketing analytics to the next level.

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Top 5 Dental Marketing Trends to Watch in 2022
Dental & DSO

Top 5 Dental Marketing Trends to Watch in 2022

Dental support organizations (DSOs) have historically been ahead of the healthcare industry in terms of technology adoption. To keep the lead in the coming year, dental marketers will need to tackle some of the biggest challenges that DSOs will face in 2022, as well as invest in the right strategies and technologies.

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Healthcare Marketing in the Age of Consumerism
Marketing Insights & Trends

Healthcare Marketing in the Age of Consumerism

Consumerism has taken healthcare by storm, forcing marketers to adapt their strategies. What follows is a look at what the consumerization of healthcare looks like, what it means for healthcare organizations, as well as some tactics you can adopt to acquire and keep patients.

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How to Build Data-Driven Marketing that Creates Portfolio Value
Measuring Marketing

How to Build Data-Driven Marketing that Creates Portfolio Value

When you build a data-driven marketing function in a portfolio company, you lay the foundation for better business efficiency, investments, and speed of growth. To help you create this kind of value, we’ve put together our best practices for high-growth data management strategies in private equity.

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10 Healthcare Marketing Trends for 2022
healthcare digital marketing trend 2022
Marketing Insights & Trends

10 Healthcare Marketing Trends for 2022

Surprise, surprise—the evolution of healthcare marketing presses on. As we look to 2022 and beyond, here are the digital marketing trends we’re keeping an eye on. Read on if you’re wondering what other organizations are investing in to remain competitive, as well as the best marketing strategies for driving growth. 

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How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline
Dental & DSO

How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline

Got patient acquisition on the mind? Us, too. If you’re looking for a solution to campaigns and website traffic that aren’t converting to actual appointments, you need to take a look at your digital experience. Any friction users find online, is cause for them to choose another dental provider.

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Should Your Healthcare Organization Invest in Facebook Ads?
Paid Social

Should Your Healthcare Organization Invest in Facebook Ads?

If you use Facebook every day, you join more than a billion people who do the same. You’ve probably come across Facebook Ads, which many businesses deploy with great success. But should your healthcare organization consider Facebook Advertising? The answer might surprise you.

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Webinar: Boost Conversion Rates by Optimizing Your Digital User Experience
Marketing Insights & Trends

Webinar: Boost Conversion Rates by Optimizing Your Digital User Experience

Do you have clicks and traffic but are struggling to book patient appointments? The problem could be your website or landing page. Minor annoyances or confusing features can deter users from taking action. To increase conversion rates, you need to examine your user experience and remove all barriers that might prevent patients from booking an appointment.

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