Healthcare Marketing Blog

Top SEO Trends to Watch in 2022

Marketing Insights & Trends

Top SEO Trends to Watch in 2022

It is that time of year again when we forecast the search engine optimization (SEO) trends that will make a difference in digital marketing in 2022. Join Cardinal Digital Marketing as our industry experts read the cards and analyze where search is now and where it's headed to stay a leap ahead of the competition.

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How PE Advisory Boards and In-House Marketing Teams Can Work Together to Create Value

Private Equity

How PE Advisory Boards and In-House Marketing Teams Can Work Together to Create Value

All of a sudden, private equity advisory boards and in-house marketing teams find themselves needing to work together. In this blog post, I explore the trends in healthcare private equity creating this unlikely alliance. And I’ll show you some of the important ways that private equity and in-house marketing teams can work together to create value fast.

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How to Differentiate Your DSO with the Right USP

Dental & DSO

How to Differentiate Your DSO with the Right USP

Your unique selling proposition (USP) is essential to successful marketing ops. That means a well-defined USP that’s been vetted by the stakeholders who know it best. In this blog post, I take a closer look at USPs, including what they are, how to refine them, and why they’re so important for dental support organizations (DSOs).

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Top Facebook Advertising Trends for 2022

Marketing Insights & Trends

Top Facebook Advertising Trends for 2022

Each year around this time, we take an in-depth look at how Facebook advertising is changing. What do marketers across industries need to prepare for? What can they do to maintain their competitive edge? Perhaps most importantly, how can organizations make sure their Facebook ad spend is worth it in the face of increasing data restrictions?

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Guide to PPC Best Practices for Senior Care

Senior Care

Guide to PPC Best Practices for Senior Care

In this blog post, I explore the viability of pay-per-click (PPC) advertising for senior care providers, as well as some PPC best practices that can help providers connect with more people in need.

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Healthcare Marketing in the Era of Cookieless Browsing

Digital Transformation

Healthcare Marketing in the Era of Cookieless Browsing

If you read that title and thought, wait a minute, cookies are going away? I didn’t really know what they did in the first place! Read on for a refresher on what cookies do, as well as how cookieless browsers will affect your data collection and ad targeting.

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Guide to SEO Best Practices for Senior Care

Marketing Insights & Trends

Guide to SEO Best Practices for Senior Care

Let’s take an in-depth look at the search engine optimization (SEO) best practices essential for senior care organizations who want to increase their visibility online. I’ve sourced these tips from our agency’s work with leading multi-locations senior care groups.

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Webinar: How to Scale Growth – A Conversation With The Largest Orthodontic DSO

Dental & DSO

Webinar: How to Scale Growth – A Conversation With The Largest Orthodontic DSO

Learn how a 250+ location ortho-focused dental support organization (OSO) is growing through innovative digital marketing strategies rooted in data.

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3 Ways a Digital Marketing Agency Can Get You to Value Faster

Private Equity

3 Ways a Digital Marketing Agency Can Get You to Value Faster

For private-equity-backed businesses, fast and scalable growth is the name of the game. While digital marketing plays a crucial role in these growth-oriented environments, which model—in-house marketing vs. hiring an agency—gets private-equity-backed businesses to value most efficiently?

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DSO Marketing: Reporting Results Across Multiple Brands & Locations

Dental & DSO

DSO Marketing: Reporting Results Across Multiple Brands & Locations

Dental support organizations (DSOs) face some unique challenges to efficient reporting. In this blog post, I provide practicable ideas for reporting campaign results across multiple brands and locations. Plus, I give you my take on why you should consolidate campaigns and data (and how).

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