Healthcare Marketing Blog

Digital Marketing Strategies to Drive New Patients to Your Medical Practice

Patient Acquisition

Digital Marketing Strategies to Drive New Patients to Your Medical Practice

If you want to attract new patients to your medical practice, learn how content marketing, SEO and PPC work together to create a strong digital marketing strategy.

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Medical PPC Strategy: How to Generate Medical Leads Using Google Ads

Patient Acquisition

Medical PPC Strategy: How to Generate Medical Leads Using Google Ads

This step-by-step guide will show how your medical practice can generate leads through Google Ads.

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13 PPC Advertising Best Practices to Maximize Performance and Drive Leads

Patient Acquisition

13 PPC Advertising Best Practices to Maximize Performance and Drive Leads

Investing in pay-per-click ads offer a great way to get leads for your company, as long as your ads fit within a structure that is able to connect with your specific audience.

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How Healthcare Marketers Can Create Engaging Content For Their Medical Practice

Patient Acquisition

How Healthcare Marketers Can Create Engaging Content For Their Medical Practice

Learn how to communicate better in your content to attract the right patients to your business.

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How to Generate Leads with Paid Search and Email Marketing

Patient Acquisition

How to Generate Leads with Paid Search and Email Marketing

In this guide, we’ll share 5 steps on how to combine paid search and email marketing to increase your leads and sales.

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8 Types of Content that Easily Increase Organic Traffic

Content Marketing

8 Types of Content that Easily Increase Organic Traffic

Not all content types are created equal. Some boost your search traffic and enhance your personal brand while others do not.

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7 Inspiring Facebook Ad Examples You Can Replicate to Drive Sales

Paid Social

7 Inspiring Facebook Ad Examples You Can Replicate to Drive Sales

At the end of 2018, Facebook was home to 2.32 billion active monthly users ranging from students to companies to CEOs. If you're a marketer, knowing this grabs your attention.

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The Expert’s Guide to Optimizing Your Business ‘Services’ Page to Drive More Traffic

Digital Transformation

The Expert’s Guide to Optimizing Your Business ‘Services’ Page to Drive More Traffic

The Services page is one of the most important pages on your website, therefore you want to drive as much traffic to it as possible to convert visitors to patients.

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8 Uncommon Ways to Lower Your Cost Per Acquisition in Google Ads

Patient Acquisition

8 Uncommon Ways to Lower Your Cost Per Acquisition in Google Ads

The beauty of investing time in online marketing is all of the exposure you get for half the amount of effort you would spend in offline traditional methods. Plus, it exposes you to a wider market, giving you an opportunity to convert more prospects into customers. However, it’s not all fast profits… harnessing the benefits of online marketing requires much more planning than you think.

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How to Maximize the Most Out of Your Google Ad Spend in 6 Steps

Patient Acquisition

How to Maximize the Most Out of Your Google Ad Spend in 6 Steps

When you continue to get more clicks and conversions through your ad, Google will recognize that and give you better ad positions at lower costs. So what are the steps you need to follow to maximize your ad spend?

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