Healthcare Marketing Blog

Why Marketing Ops Should be a Top Priority for DSOs

Dental & DSO

Why Marketing Ops Should be a Top Priority for DSOs

In the race to expand, fold in new locations, and acquire new patients, many DSOs face problems of scale. In this blog post, we look at the role of marketing operations in helping DSOs scale efficiently.

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Performance Branding for Healthcare: A Breakthrough Strategy to Increase Patient Volume

Patient Acquisition

Performance Branding for Healthcare: A Breakthrough Strategy to Increase Patient Volume

If it feels like your Google Ads performance is fully optimized, learn how performance branding can help you expand market share and increase patient volume.

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Top Mistakes to Avoid When Scaling SEO for Multi-Local Healthcare

Patient Acquisition

Top Mistakes to Avoid When Scaling SEO for Multi-Local Healthcare

With expansion and growth comes questions of scalability. Without the right multi-local SEO strategy, growth will stall. So, I asked my SEO team to weigh in.

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How Digital Due Diligence Helps DSOs Reduce Risk

Dental & DSO

How Digital Due Diligence Helps DSOs Reduce Risk

For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to look for? More importantly, how do a company’s digital strategy and maturity impact its valuation? In this article, we’ll help you answer those questions.

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3 Digital Marketing Risks Private Equity Groups Should Watch

Private Equity

3 Digital Marketing Risks Private Equity Groups Should Watch

Failing to conduct digital due diligence can lead to improper valuations and hurt future returns. Here are the top three digital marketing risks to watch when evaluating an investment.

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How the Digital Dental Transformation Can Grow Your Patient Pipeline

Dental & DSO

How the Digital Dental Transformation Can Grow Your Patient Pipeline

The wave of digital transformation has yet to reach the crest. It’s more than just a trend—it’s fundamentally changing the dental industry in profound ways. In this blog post, we explore the different ways that dental practices can leverage digital investments to attract more patients.

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How to Develop the Right Healthcare Paid Media Mix

Patient Acquisition

How to Develop the Right Healthcare Paid Media Mix

In this blog post, I provide insights that will help you determine the paid media channels that will reach patients across the funnel and help move them towards conversion.

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5 Core Pillars of PPC Strategies that Win New Patients

PPC

5 Core Pillars of PPC Strategies that Win New Patients

As media algorithms evolve and become more sophisticated, so must your advertising strategies. Here are our top five best practices for building a paid search strategy that efficiently increases patient volume.

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What the Consumerization of Healthcare Means for Private Equity

Private Equity

What the Consumerization of Healthcare Means for Private Equity

Learn more about the rapid consumerization of healthcare and how private equity groups can focus investments to adapt.

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How 3 Senior Care Organizations Grow with Digital Marketing

Senior Care

How 3 Senior Care Organizations Grow with Digital Marketing

The senior care space is poised for a massive resurgence. See exactly how we helped three leading senior care groups build growth-oriented digital marketing strategies.

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