Healthcare Marketing Blog

Meta Announces Major Changes to Healthcare Advertising

Marketing Insights & Trends

Meta Announces Major Changes to Healthcare Advertising

Meta’s 2025 updates will transform healthcare advertising by restricting data sharing for certain websites and apps. Fully restricted properties, like condition-specific sites, will lose access to conversion campaigns, while mid-restricted properties face limits on lower-funnel optimizations. Healthcare advertisers must audit data source categorizations, shift to privacy-first strategies, and prepare for a more adaptive marketing approach. Learn actionable tips to navigate these challenges and future-proof your strategy.

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How to Build a Full-Funnel Healthcare Marketing Strategy

Marketing Insights & Trends

How to Build a Full-Funnel Healthcare Marketing Strategy

A full-funnel strategy is essential for connecting with patients at every stage of their journey. Learn how to adapt to changing consumer control, navigate evolving marketing funnels, and leverage a diverse channel mix for impactful patient engagement.

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Top Dental & DSO Marketing Trends for 2025

Dental & DSO

Top Dental & DSO Marketing Trends for 2025

As the dental industry faces slower growth from acquisitions, DSOs are turning their focus on maximizing the efficiency and potential of existing locations. Success in 2025 will depend on DSOs’ ability to align marketing and operational strategies to meet patient needs, optimize capacity, and deliver measurable ROI.

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Scaling Up Key Takeaways & Actionable Tips for 2025

Marketing Insights & Trends

Scaling Up Key Takeaways & Actionable Tips for 2025

Explore the key takeaways from Scaling Up 2024. Learn about the evolving role of the marketing leader, how to leverage your existing data for more effective marketing as well as internal alignment, and the importance of meeting patients where they are through frictionless digital contact.

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Mental Health Marketing Conference Takeaways & Behavioral Health Strategies for 2025

Addiction & Behavioral Treatment

Mental Health Marketing Conference Takeaways & Behavioral Health Strategies for 2025

Catch up on the key takeaways from the Mental Health Marketing Conference 2024! Learn how to craft effective messaging to reach patients, what trends you should definitely avoid, and how to leverage data as well as your clinical team's expertise to enhance the patient experience in a way that drives growth.

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5-Step Paid Media Strategy to Attract Your Ideal Patients

Patient Acquisition

5-Step Paid Media Strategy to Attract Your Ideal Patients

Advanced tactics and tips to improve paid media performance and drive qualified lead volume in healthcare.

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Dykema DSO Takeaways & Dental Marketing Strategy for 2025

Dental & DSO

Dykema DSO Takeaways & Dental Marketing Strategy for 2025

Discover the key takeaways from the Dykema DSO Conference 2024! Learn how to navigate current dental industry challenges, capitalize on growth opportunities, and implement effective marketing strategies for 2025.

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DSO Marketing: Branded House vs. House of Brands

Dental & DSO

DSO Marketing: Branded House vs. House of Brands

When operating a dental support organization (DSO), it’s crucial to have a solid multi-brand strategy that works for you and all the dental groups you are acquiring. In this blog post, we discuss and compare the different brand structures to help you choose the best approach for your DSO.

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DSO Guide To Increasing Clear Aligner Leads

Dental & DSO

DSO Guide To Increasing Clear Aligner Leads

Orthodontic leads are some of the most valuable for any dental practice, but are increasingly difficult to come by. Here are our top tips for how you can build smarter advertising that understands your patients and targets appropriately.

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DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients with Insights From Melanie Basile

Dental & DSO

DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients with Insights From Melanie Basile

Chief Growth Officer at the Smilist, Melanie Basile sits down Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient preferences and bolstering the capabilities of marketing teams.

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