Skyrocket Your Patient Acquisition Strategy

Get an exclusive look at how top executives are shaping the future of healthcare marketing in 2025. From navigating economic shifts and changing consumer behavior to thriving in competitive markets, they’ll reveal where they’re investing budgets and share strategies for scaling marketing efficiently. Learn what trends they see on the horizon and how to meet consumers at every step of their healthcare journey.

Today’s consumers are digitally savvy and expect a seamless online experience. A poor digital front door can quickly drive potential customers back to the search engine—and to your competitors. This session will teach you how to design a digital presence that builds trust, enhances credibility, and makes it easy for consumers to find the information they need to book an appointment.

What You’ll Learn:

• The common barriers that hurt conversion rates and how to overcome them.
• How to communicate your brand story and USP.
• User experience (UX) best practices that improve conversion rates.
• Essential mobile considerations to ensure a seamless experience on any device.

Create a digital experience that not only attracts consumers but also keeps them engaged and coming back.

Unlock the full potential of your patient acquisition campaigns by harnessing both 1P (first-party) and 3P (third-party) data. This session will delve into five actionable methods to activate and integrate your data ensuring you reach qualified audiences and boost new patient bookings.

We’ll explore how to:

• Optimize 1P Data: Utilize your existing first-party data to enhance marketing strategies, from improving lead qualification to aligning campaigns with operational needs.
• Leverage Claims Data: Explore innovative ways to use claims data to refine targeting and strategy.
• Implement Payor Strategies: Find out how to target specific payor population.
• Enhance Provider Referral Campaigns: Learn what data sources enrich provider referral campaigns and how they can boost patient acquisition.
• Utilize MiQ for Audience Insights:  Harness qualified third-party audiences in distribution channels powered by programmatic media platforms like MiQ. Audience and campaign learnings from MiQ can inform your omnichannel media strategy and organic search.

A data-driven approach enhances your entire patient acquisition strategy, delivering relevant content at the right moment to the right people.

Join us for quick, 15-minute sessions where top healthcare marketing pros reveal the most common mistakes they see—and how to avoid them. Get actionable advice straight from the experts on what not to do, so you can skip the pitfalls and focus on what really works. Don’t miss these insider tips that could save your next campaign.

Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This session tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you’ll gain actionable strategies to turn data into meaningful decisions that drive your organization’s success.

Leverage Local Services Ads (LSAs) to dominate more space on Google. Attract the right patients while avoiding common pitfalls. You’ll learn how to refine lead quality, prevent junk leads, and get the most out of your LSA campaigns. Plus, get practical tips and insights from ongoing tests across various healthcare verticals.

For many, the journey to receiving proper care for endometriosis is long and fraught with misdiagnoses, often taking up to 10 years. In this session, learn how Theresa Porcaro will share how her patient journey inspired the creation of Worthy Warrior—a community platform designed to support endometriosis patients by giving them a space to share, connect, and advocate.

Theresa will share how mapping the patient journey helped Pelvic Rehabilitation Medicine reach patients earlier and connect them to care faster. She’ll also reveal how Worthy Warrior fosters relationships, normalizes experiences, and empowers patients to speak up, breaking down barriers that often prevent access to proper diagnosis and treatment.

Through the creation of Worthy Warrior, she’ll illustrate the power of community in nurturing and retaining patients—right from their initial search for answers to ongoing care. Plus, she’ll discuss how involving patients in the platform’s development ensured its authenticity, showing real patient stories instead of generic stock imagery, and creating a true “by patients, for patients” space.

Discover how AI is transforming marketing and practice growth in healthcare with Patient Prism. In this session, they’ll dive into real-world pain points and proven strategies, showcasing how Peak Dental leveraged AI-powered call tracking to boost same-store growth. Learn the marketing tactics that made a measurable impact and take home actionable insights to fuel your own practice’s success.

What do private equity firms expect from marketing? In this panel, two seasoned investors will dive into the latest trends fueling new patient acquisition and share the growth challenges their healthcare portfolio companies are tackling head-on. From building out high-performing marketing functions to aligning teams around shared KPIs, they’ll offer a behind-the-scenes look at how private equity and marketing can work together to achieve business growth. Expect actionable insights into the strategies driving success across their portfolio.

We’re digging into how your paid search campaigns might be hurting SEO performance. We’ll walk through a real-life case study where we discovered this problem, show how we fixed it, and share tips on how you can avoid the same issue. You’ll gain actionable strategies to avoid cannibalization, optimize your budget, and ensure paid and organic campaigns drive incremental value.

Take your tracking beyond just form fills and phone calls. What happens after the lead is captured? Feeding that data back into ad platforms is essential for Google’s algorithm to fine-tune performance. But not all conversion actions are created equal. Which ones matter most? (Spoiler: it’s not a one-size-fits-all answer.) In this advanced session, you’ll learn how to measure deeper into the funnel, assign values to different conversion actions, and integrate these insights into your bidding strategy. This session is key for improving lead quality and driving better campaign outcomes.

Learn how to stand out in the highly competitive behavioral health and addiction treatment space with targeted strategies for narrow ICP fits and complex buyers’ journeys. This session will cover key tactics for differentiating in dual-diagnosis, telehealth, and both in-patient and out-patient care. Discover the biggest growth challenges and top priorities for 2025 to ensure your marketing and investments stay ahead of the curve.

Patient Acquisition ROI is driven by an interdependent relationship between marketing, contact center/scheduler, provider, RCM, and recall.  This interdependency is innate across all specialties, regardless of size.  

The challenge in ROI optimization lies in correctly integrating these fragmented data sets and associated KPIs between these interdependent departments.  This session will review the best practices of over $2B in annual patient revenue tied to actual ROI and the interdependent KPIs that drive success across these departments.  

Learn how to integrate the key data sets, objectively measure the ROI dependencies, and improve the scale of your practice through relevant automation.

The days of keyword stuffing are long gone. In this session, we’ll show you how to build a comprehensive SEO strategy that goes beyond keywords—show you how to build topical authority and create a full-funnel content strategy. Learn how to leverage the right mix of content types, optimize for both local and national audiences, and implement SEO tactics that elevate your site’s visibility.

Learn the secrets to achieving seamless alignment between marketing and operations. This session reveals how marketers and operations teams can collaborate effectively to drive business growth. Panelists will share ideas to help you align goals, capacity requirements, and ensure marketing budgets are spent where they’re most needed. Explore strategies for gaining buy-in for new initiatives and improving communication. Achieving this harmony will enhance the patient experience and highlight new growth opportunities.

Make Performance Max (PMAX) your secret weapon for smarter, more efficient campaigns. We’ll tackle the challenges head-on and give you practical, no-nonsense tips for testing new media placements and getting better results. Plus, you’ll learn how to turn PMAX into the perfect stepping stone toward full-funnel advertising, making sure your campaigns are all about reaching the right audience.

Explore the evolving role of social media in patient acquisition. You’ll learn where and how to reach today’s consumers using new social channels and tactics. Discover the power of content creation, from leveraging user-generated content and storytelling to engaging subject matter experts. Panelists will share innovative paid social strategies and the latest tactics for Meta and TikTok that’ll help you enhance lead quality through advanced targeting and deploying a full-funnel approach to guide users toward conversions.

In this session, you’ll learn why it’s so important to optimize Google Ads for actual patient bookings instead of proxy metrics like calls or clicks.

Discover how Media Mix Modeling (MMM) is transforming healthcare marketing strategies in the face of cookie depreciation, platform opacity, and HIPAA limitations restricting pixel usage. Learn how advancements in AI have made MMM accessible, providing healthcare marketers with actionable insights to optimize media mix, measure channel value, and inform strategic investment planning.

This session will introduce RevRx™, an investment mix modeling tool designed to guide annual planning, advise budget decisions, and map out the path to hyperscale. Find out how to leverage MMM to gain a competitive edge and ensure your marketing dollars are working harder than ever.

Attendees will learn how MMM can:

• Measure the incremental value of channels
• Optimize media mix for better ROI
• Provide clear budget recommendations
• Inform strategic growth decisions

The advertising world isn’t static; different philosophies shape its evolution. With so many differing opinions and conflicting advice, it can be hard to know the best path forward. That’s why we’ve assembled a panel of media pros to go head-to-head in a lively debate. They’ll tackle hot topics like whether branded search is worth the investment, if PMAX lives up to the hype, and the effectiveness of paid social for lead generation. From account structure strategies to the real value of media channels, this session will get to the bottom of it all. Expect some sparks to fly as they hash out what really works in today’s complex media landscape.

Discover the latest strategies to stand out in competitive dental markets. This session dives into effective approaches for increasing same-store growth, key trends to watch, and navigating a challenging economic climate. Learn how to reach the right consumers through innovative patient acquisition strategies.

Join us for a spook-tacular virtual bingo where you’ll search for hidden items throughout the event. Fill up your card, and if you find them all, you’ll win a $15 gift! Who doesn’t love a little extra treat while learning? Join in, have fun, and maybe even walk away with a prize.

This discussion will analyze the cost-effectiveness of two key strategies for increasing patient volume: traditional acquisition methods versus patient reactivation. We’ll explore the pros and cons of each approach, examine patient acquisition costs, and demonstrate how to track the return on investment (ROI) from marketing efforts. By comparing these strategies, healthcare providers can make informed decisions to optimize their marketing spend and maximize patient engagement.

Tight budget? Time to get creative. In this session, we’ll dive into creative strategies and grassroots marketing tactics that help you do more with less. Learn how to build and motivate a scrappy team, optimize your team structure, and implement innovative ideas that drive real results. Get inspired by examples of out-of-the-box thinking that turned challenges into successes, and discover how to cultivate a team willing to go the extra mile to achieve your marketing goals.

In today’s complex marketing landscape, effective measurement is more crucial–and harder–than ever. Join Stacey Harrison, VP of Marketing at Inspire Aesthetics, as she explores the challenges of centralizing data across disparate brands, implementing the right technology, and achieving stakeholder alignment. Stacey will provide insights on how to overcome these hurdles to ensure that every marketing dollar spent delivers measurable results.

Stacey will explain why focusing on the metrics that truly drive growth is essential and how to measure them in a compliant and effective way. You’ll learn:

• The metrics that matter
• How to communicate results to the C-suite and stakeholders.
• Best practices for reporting within a multi-brand structure.
• Key marketing technology tools for actionable insights.

Without a solid measurement framework, you risk wasting your budget and missing your goals. Learn how to build a measurement strategy that drives growth.

Learn how to optimize your paid social campaigns to sift out loser leads and focus on the ones that actually convert. No high-level fluff here—just actionable tactics and case studies to help you bring in better-quality leads and cut costs. Save your marketing budget by attracting the right healthcare consumers right off the bat.

Join us for virtual speed networking, where you can connect with other marketing experts, CMOs, and fellow professionals. It’s a great chance to expand your circle, exchange ideas, and build valuable relationships. Don’t miss this opportunity to engage with some of the brightest minds in healthcare marketing.

The patient journey has evolved; it’s no longer linear or simple. Reaching patients and decision-makers now demands a cross-channel, integrated strategy. In this session, panelists will discuss how to align operations, patient experience, marketing, and data to create a unified approach that builds brand trust and reputation.

You’ll discover how to keep patients engaged through complex care pathways. Learn actionable strategies to enhance the patient experience, build trust with targeted content, and remove barriers to care, ultimately strengthening relationships and elevating your brand.

Get direct access to Cardinal’s top media minds in this interactive AMA session. Whether you’re curious about full-funnel advertising, optimizing Google Ads account structures, bidding strategies, pacing budgets, or forecasting, now’s your chance to ask the experts. Bring your toughest paid media questions, and our team will provide actionable insights to help you elevate your campaigns. Don’t miss this opportunity to learn from the best and take your paid media strategy to the next level.