Veterinarian Marketing Strategies: Tips and Ideas to Drive Growth
Here’s how to develop a scalable digital marketing strategy for your veterinarians and pet clinics/hospitals. A fully-realized veterinarian digital marketing...
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Drive Demand & Fuel Conversions With Patient-Centric Paid Social Strategies for Veterinarians
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Veterinary Medicine’s Most Trusted Facebook Advertising Agency
We create custom Facebook ads that bolster your patient pipeline and lower your CPAs while we’re at it.
Social Media For Strategic Growth
Custom Facebook Campaigns For Multi-Location Veterinary Systems
Pet parents are spending time on Facebook. We help you meet them where they are via targeted Facebook campaigns that build demand early by connecting with patients at each stage of the sales funnel.
Find Patients In Their Favorite Corner Of The Internet
Why Cardinal’s Custom Facebook Strategies Convert
Our Advertising Strategy Spans The Full Funnel
We intimately understand how your patients move through the sales journey. That’s why we develop targeted ad content that resonates with your patients no matter where they are in the funnel. This generates more high-quality leads at a lower cost, stamping down CPAs while keeping your veterinary clinic’s
pipeline full.
We Create Social Ads Your Audience Loves
Cardinal employs patient-centric messaging strategies and creative to connect with them on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.
We’re Performance-Driven
We don’t just create advertisements that look pretty on a web page. Those ads convert and lead paying patients directly to your veterinary clinic, helping you optimize revenue and boosting your return on advertising spend.
Our Reports Are Holistic And Integrated
We pride ourselves in our transparent workflows and seamless collaboration with clients. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time.
Our Facebook Ad Services Drive Real Results
Veterinary Medicine Marketing Success Stories
Featured Client Case Study
Southern Veterinary Partners
Southern Veterinary Partners (SVP) is a veterinarian-owned and operated network of animal hospitals with 420 locations currently open nationwide. As a massive house of brands, each SVP hospital location remains locally branded and committed to its community, maintaining a unique identity while benefiting from the support of the larger network.
Since 2021, SVP has partnered with Cardinal to build a scalable paid media framework that supports continual expansion and growth while maintaining cost efficiency and profitability.
Through refined budgeting, operational alignment, and continuous campaign optimizations, SVP has seen strong year-over-year (Jan-Nov 2023 to 2024) growth, with new leads increasing by 54% and ROAS improving by 11%.
Social Media Can Make or Break Your Veterinary Medicine Marketing Strategy
In this day and age, if your brand is not on social media, it’s certainly a disadvantage. One essential part of veterinary medicine marketing is the need to build brand awareness – and it’s best accomplished with the power of social media. With social media, you can share articles and stories, exchange ideas with other people, engage your followers, and receive reviews from patients.
Social media veterinary medicine marketing is more than just posting updates, links, and images in your feed. In some cases, you can leverage the power of certain networks to reach people that need your services. For instance, Facebook has an internal advertising network that works like PPC. Facebook Ads is an excellent way to target local users especially when it has billions of users.
A digital veterinary medicine marketing agency like Cardinal can help with managing your veterinary clinic’s social media accounts. If you choose, a team of paid media experts can help you optimize your Facebook Ads campaign.
Facebook Ads for Veterinary Clinics
Create Ads That Engage and Build Demand
Reach Broader Audiences With Tailored Facebook Ads
Before we allocate any budget, our team conducts extensive research into your target audiences. We can get as granular as you want to, targeting audiences by location, demographic, and even search history. Our goal is to make sure we put the right ads in front of the right people to maximize conversions. This includes many popular channels, including Facebook, Twitter, and Instagram.
Rely on Regular Reporting and Spend Management
We make your ROI our top priority. To get the most bang for your buck, our team closely monitors social media advertising KPIs, reports to your team regularly, and refines our strategies accordingly. This includes A/B testing of ad copy and design, as well as any associated landing pages, to optimize for conversions.
Veterinary Medicine Marketing Toolkit
We Fuel Growth With Strategic Facebook Ad Tactics
Funnel-Based Messaging Strategies
We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. We create more complex, high acuity patient journeys, including remarketing to patients, to keep your funnel full while driving down costs.
Persuasive Copywriting
We’re all about copywriting that converts. Every single ad Cardinal creates for your veterinary clinic is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your door while reducing CPAs.
Eye-popping Design
Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.
Data-driven Creative Testing
We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze, test, and improve.
HIPAA-Compliant Ads
Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.
Post-Click Optimizations
We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.
Dynamic Creative Optimizations
We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.
Audience Enhancements And Optimization Strategies
We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which audience resonates with which content.
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I'm so pleased and grateful to see the collaboration within the team, the work being accomplished, and the results that we are achieving together. 400+ animal hospitals is a lot to scale marketing for but between the Cardinal + SVP teams we have grown lead volume while lowering CPL over the last 3 years together.
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Let Us Be Your Social Media Masterminds
Where else can you reach 1,000 people for less than $10 in ad spend? We’ll help you create a custom, engaging Facebook advertising campaign to generate high-quality leads and bring new patients to your business. Get in touch with us to find out how—simply fill out the form to get started!
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