Find more kitties and puppies to care for at your hospitals via innovative digital marketing strategies.
Our services are trusted by some of the biggest names in the veterinary field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped veterinary clinics soar to new heights with proven patient generation tactics.
A fully-realized veterinarian digital marketing campaign will increase patient acquisition, help with brand management, and strengthen local presence.
Check our veterinary marketing guide for our recommendations for building an optimized website, strong SEO foundation, and multi-channel media strategy to increase your digital visibility and increase patient acquisition.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the veterinary services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your veterinary hospital’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Cardinal will target specific keywords and markets to get your search rankings where they need to be.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people interested in the treatments you offer. We use segmentation to identify prospective clients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your veterinary practice’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.
If you’re not tracking your veterinary practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find a new veterinarian is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
If someone’s pets are considered part of the family, then perhaps a vet could be considered to be a type of family doctor. As the person trusted to provide quality care for the family’s furry/scaly/feathered friends, you need to be seen as reliable and dependable by both your patients and their humans. As vets strive to build, grow or adapt their practices, specialists face unique marketing and advertising hurdles. We understand your veterinary marketing needs and objectives are unique. When you want to let prospective pet parents know about your thriving veterinary practice, it’s time to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the competitive veterinary industry. Pet parents who need healthy pets will be able to find your facility through your excellent marketing and eye-catching website.
Cardinal will help you stand out among the crowd and put you in front of potential patients. While some pets will be referred to a vet, others’ pet parents may search online. Cardinal’s comprehensive marketing strategy can connect those prospective pet parents to your veterinary clinic. SEO is a foundational strategy that will help you appear on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help pet parents easily find your practice.
No. We can start crafting your marketing campaign if you have a functional WordPress website with a good design and structure. We always recommend WordPress to our clients because it’s easy to use, highly customizable, has a well-designed backend, and is SEO-friendly. Otherwise, we may have to deal with optimization challenges and not reach your campaign’s full potential.
If your website could be better designed and structured, our talented web design specialists will help transfer your website to WordPress from any platform or even make a brand-new site from scratch. We can guarantee a professional-looking website that loads quickly, has strong SEO foundations, and works perfectly on both desktop and mobile.
Furthermore, your veterinary website will contain all the necessary information that visitors need and be gently guided toward your conversion funnels–this means higher conversion rates and more kitties and puppies to care for.
It depends on what you consider “too long.” One thing you need to know about digital marketing is that it takes time. It’s a multi-pronged approach consisting of various long-term strategies that take time to develop and execute. This is why we always encourage our clients to manage their expectations about their campaign results. If you want immediate results from your campaign, Cardinal is not the agency for you.
Regarding the timeframe of results, they will largely depend on the current state of your marketing, your competition, and your required services. For example, a PPC campaign is quick to launch and may yield favorable results within 30 days after optimization, but a more realistic estimate would be 90 days. On the other hand, a full-scale SEO plan may take 4-6 months to a year before it produces meaningful results.
We always set performance-based goals for all our clients every three months. To help ensure transparency, we provide in-depth reports, KPIs, dashboards, and strategy roadmaps you can always access.
We can if you want us to.
As a full-service digital marketing agency, Cardinal doesn’t just offer a wide range of services to grow your vet clinic; we also deliver integrated and cohesive campaigns that integrate all our core services. From SEO to PPC management to conversion rate optimization to Facebook advertising, you can trust that every service you hire us for will support each other to achieve your goals. However, we do not provide email marketing, social media posts, and traditional “offline” advertising (we’re a digital agency, after all).
What makes us stand out from a sea of digital marketing agencies is our expertise and experience in the healthcare arena. Our services are trusted by some of the most prominent names in the veterinary field, and we have the results from successful campaigns to back up our claims.
Your current digital marketing campaign may not drive more qualified leads to your website, so it’s undoubtedly a conversion rate issue. Fortunately, conversion rate optimization, or CRO, is one of our core services.
For starters, we’ll evaluate if there’s a mismatch between your ad messaging and landing pages or if you’re using the wrong set of keywords. There’s a good chance you’re still linking your PPC ads to your home page or generic service pages, which is a common mistake. One step to correct this is to create conversion-focused landing pages that align with your ads.
If people don’t find what they’re looking for after clicking one of your ads, they’ll quickly bounce. Cardinal will help optimize conversions by developing landing pages that match your ad messaging and search intent.
Yes, we can. As your marketing partner, one of our goals is to support your priority service lines.
If you want to attract patients looking for high-value veterinary services (e.g., wound treatment, bloodwork, emergency surgery, etc.), we can focus on targeting them first, then work our way toward your general service lines.
Through our specialty marketing solutions like SEO and PPC, we can increase awareness for your veterinary clinic and put it in front of people who need help for their pups and kittens. We enhance the results of these core strategies by crafting a customized veterinary marketing plan which will result in higher-quality leads and better conversion rates.
I'm so pleased and grateful to see the collaboration within the team, the work being accomplished, and the results that we are achieving together. 400+ animal hospitals is a lot to scale marketing for but between the Cardinal + SVP teams we have grown lead volume while lowering CPL over the last 3 years together.
Whether they’re full-fledged fur babies or simply pets, our domestic animals can often be important part of our lives. So finding the right person to take care of them is equally important, which means providers need to make sure they are easy to be found. Contact the Vet Marketing experts at Cardinal today to learn more.
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