Increase urology patient volume through innovative digital marketing strategies.
Our services are trusted by some of the biggest names in the urology field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped urology groups soar to new heights with proven patient generation tactics.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the urology services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your urology practice’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Our goal is to drive people to your website and convert those leads into loyal patients.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your urology practice’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.
If you’re not tracking your urology practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find a urologist is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
A urologist is a medical doctor specializing in conditions that affect the urinary tract. As urologists strive to build, grow or adapt their practices, specialists face unique marketing and advertising hurdles. Urology is a unique specialty that relies heavily on directory searches and physician referrals, which is why a powerful online presence is critical. A strategic digital marketing plan is what gets you there. Digital marketing is an essential tool for growing your patient base in the competitive urology industry. Patients will be able to find your facility through your excellent marketing and eye-catching website.
Cardinal will help you stand out among the crowd and put you in front of potential patients. While some patients are referred to a urologist, others may search online for a provider. Cardinal’s comprehensive marketing strategy can connect those prospective urology patients to your practice. Digital marketing creates both professional and public connections that foster practice growth using a combination of techniques like responsive website design and targeted Local SEO. Cardinal has the expertise to develop marketing solutions that allow you to establish a network that is the key to the success of your urology practice.
No. If your current urology website looks great and functions well, we can move on to planning your marketing campaign. However, we have a soft requirement that your website is on WordPress, or we’ll run into optimization challenges. We highly recommend WordPress to our clients because it’s a top-tier CMS with many customization options, a well-designed backend, and is SEO-friendly.
If you need help with improving your website, our web design team can lend a hand by transferring your website to WordPress from any platform or creating an all-new website altogether. Your incredible web design team will not only help you create a visually-appealing website, but it will have solid SEO foundations as well. Furthermore, your urology website will have fast-loading pages and well-formatted URLs and will work flawlessly on desktop and mobile.
Whether you need a minor site update or a significant overhaul, our web design team is happy to help.
It really depends.
Digital marketing is more than just a one-and-done deal and takes a long time to plan and execute. It’s a multi-pronged approach that involves long-term strategies, so your organization must be ready to commit its time and resources. If an agency promises to deliver quick results, consider it a red flag because they’re likely lying or using black-hat tactics that will end in severe search engine penalties.
At Cardinal, we always set performance goals for all our clients every three months. Thus, even if there seems to be a lack of progress at first, you’ll know exactly what we’re doing behind the scenes, why we’re doing it, and the expected results. As our client, you’ll always have access to in-depth reports, KPIs, and strategic roadmaps, so you’re always in the know.
It primarily depends on three factors for actual time frames: your marketing maturity, your competition, and your required services. For example, launching a PPC campaign is relatively quick, and it may take off within 90 days. Meanwhile, a full-scale SEO plan may require six months to a year before you can see noticeable results.
Sure, we can. Cardinal is a full-service digital marketing agency composed of 60+ specialists that can handle all aspects of your marketing needs. We’re the top agency for healthcare brands, including many of the biggest names in the urology arena. Our core services include SEO, PPC management, conversion rate optimization, web design, Facebook Ads, and reputation management. The only services we don’t provide are email marketing, social media posts, and traditional “offline” advertising (e.g., TV, print, etc.).
Please think of us as your one-stop shop for digital marketing solutions. We have the tools, skills, and experience to take your urology practice where it needs to be, marketing-wise. Our performance-driven campaigns will help improve your digital presence and reach more people that need your urology services.
Absolutely. As your strategic growth partner, we want to focus on the service lines that matter most to your bottom line. We can undoubtedly shift our focus to highlight these services if you’re targeting visitors looking for specific services like vasectomy and prostate biopsy.
One way to accomplish this is to develop a robust paid search campaign, where we tighten your account structure, refine keyword strategies, and craft ad copy/creatives tailored to those services. Then, we can create numerous conversion-focused landing pages for your priority service lines.
If you’re not getting the results you want despite receiving good traffic, your conversion rates must be the culprit. Lucky for you, we’re the nation’s top CRO agency for healthcare businesses. With a great CRO campaign, we can increase your clinic’s conversion volume, lower CPAs, and increase the lead-to-sale ratio.
One of the many tweaks to improve your conversion rates is to make it easy for visitors to make phone calls and schedule appointments. While we’re at it, we can also provide numerous ways to book appointments. In addition, we’ll make sure that your website contains all the essential information a patient needs to book an appointment, including insurance information, locations, hours, services available, doctors, and more.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Put Cardinal to the test, let our customized medical marketing strategies drive new leads to your business. Utilize our teams vast experience and knowledge to expand your web presence, increase brand awareness, and grow your medical practice.
Contact the Urology Marketing experts at Cardinal today to learn more.
"*" indicates required fields
