We create custom Facebook ads that bolster your admission pipeline and lower your CPAs while we’re at it.
Your patients are spending time on Facebook. We help you meet them where they are via targeted Facebook campaigns that build demand early by connecting with patients at each stage of the sales funnel.
We intimately understand how your patients move through the sales journey. That’s why we develop targeted ad content that resonates with your patients no matter where they are in the funnel. This generates more high-quality leads at a lower cost, stamping down CPAs while keeping your independent living community’s pipeline full.
Cardinal employs patient-centric messaging strategies and creative to connect with them on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.
We don’t just create advertisements that look pretty on a web page. Those ads convert and lead paying patients directly to your independent living community, helping you optimize revenue and boosting your return on advertising spend.
We pride ourselves in our transparent workflows and seamless collaboration with independent living clients. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time.
In this day and age, if your brand is not on social media, it’s certainly a disadvantage. One essential part of independent living marketing is the need to build a community – and it’s best accomplished with the power of social media. With social media, you can share articles and stories, exchange ideas with other people, engage your followers, and receive reviews from patients.
Social media marketing is more than just posting updates, links, and images in your feed. In some cases, you can leverage the power of certain networks to reach people that need your services. For instance, Facebook has an internal advertising network that works like PPC. Facebook Ads is an excellent way to target local users especially when it has billions of users.
A digital marketing agency like Cardinal can help with managing your senior living community’s social media accounts. If you choose, a team of paid media experts can help you optimize your Facebook Ads campaign.
Cardinal’s medical marketing solutions focus on getting the right patients into your facility. Families want to make sure that their loved ones are safe and well cared for. You need to set yourself apart from other independent living communities by highlighting your quality of service, community features, and reputation.
People rely on the internet to find medical information and senior care options. At Cardinal, our digital strategy will work to expand your web presence. We’ll drive new patients to your facility and help grow your independent living community.
We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. We create more complex, high acuity patient journeys, including remarketing to patients, to keep your funnel full while driving down costs.
We’re all about copywriting that converts. Every single ad Cardinal creates for your independent living community is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your door while reducing CPAs.
Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.
We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze, test, and improve.
Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.
We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.
We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.
We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which audience resonates with which content.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Where else can you reach 1,000 people for less than $5 in ad spend? We’ll help you create a custom, targeted Facebook advertising campaign to generate high-quality leads and bring new patients to your business. Get in touch with us to find out how—simply fill out the form to get started!
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