Performance Marketing For Rheumatology Practices

No. As long as you have a WordPress-based website that works great, we can move on to planning your marketing campaign. Otherwise, we may run into optimization challenges with a non-WordPress website. We always encourage our clients to have their websites on WordPress because it’s a top-notch CMS platform that’s easy to use, highly customizable and SEO-friendly.

When 94% of first impressions are based on a website’s design and visuals, it’s crucial to have a professional-looking website. If you’re not happy with the current state of your rheumatology website, our web design team can facilitate the transfer to WordPress or even develop a new one from scratch. Not only will we help you create a sleek-looking website, but we will also ensure that it features a strong SEO foundation.

At the end of the day, you’ll have a high-quality website that best reflects your brand and scales with your growth.

It might sound frustrating, but the only safe answer is it depends. Digital marketing is playing the long game and requires a multi-pronged approach with various strategies that takes time to test, vet, and consider. Sure, you may see some results through link manipulation and black-hat tactics, but they’re only temporary and will likely end in severe penalties.

Based on our previous campaigns, the timeframe for results will depend on several factors, including marketing maturity, competition, and requested services. For instance, a full-scale SEO campaign may take 3-6 months to a year before it gains traction. In contrast, a PPC campaign is relatively quicker to launch and may take off within 90 days.

We’re big transparency advocates and are passionate about monitoring performance and communicating results. Your Cardinal team will set performance goals and metrics for your account every three months. In addition, we regularly provide in-depth reports, KPIs, and strategic roadmaps, so you know exactly what we’re doing behind the scenes and the expected impacts.

Sure, if you want us to. Cardinal is a full-service digital marketing agency that offers a wide range of services to help healthcare companies achieve their growth targets. From SEO to PPC management to conversion rate optimization to Facebook Ads, we’re your one-stop shop for digital marketing solutions. However, we don’t do traditional marketing (we’re online only), email marketing, and social media posts.

Cardinal isn’t just your typical digital marketing agency, we specialize in helping healthcare groups, and it’s what we do best. Besides having intimate knowledge and experience in rheumatology services and treatments, our 60+ team knows what it takes to grow multi-location medical groups.

If you work with us, we will become your strategic growth partner and take charge of your marketing campaign. Even if you have an in-house marketing team, we’ll be happy to come in as consultants.

A proper account structure can go a long way in reducing CPA in PPC. One of our specialties is PPC management, so we have an idea for lowering high CPAs in your paid search campaign. We know how competitive the healthcare space can be in the PPC arena, so we’ll start tuning up your account structure. This means we’ll implement single-themed ad groups and ensure your account leverages Google’s machine-learning bidding algorithm.

Another angle we can tackle is to improve the Ad Quality Score. Higher scores mean that your ads are more relevant and will be shown to a larger audience – not to mention lower costs per click. To improve your Ad Quality Score, we can revamp your ad copy and creatives, use ad extensions, and optimize the landing page experience.

Increasing brand awareness is a great way to attract local patients for your rheumatology practice. In this case, we will launch a paid media advertising campaign via Facebook Ads.

Facebook features advanced targeting capabilities that will enable us to target specific audiences, such as users looking for particular rheumatology services like Osteoarthritis and Psoriatic arthritis treatments. We may use Facebook’s Custom Audiences to target people who have recently viewed your website or shopped for specific products.

By the time we’re done, we won’t just build brand awareness but also create early demand among local users.