Podiatry Marketing Guide: Strategies for Staying Competitive & Growing Your Practice
Typically, patients looking for a podiatrist were likely recommended by their primary care doctor to see a specialist. However, healthcare...
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SEO For High-Growth Podiatry Practices
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SEO to Ignite Growth
The Strategic Growth Partner Helping Multi-location Organizations Rank
As the #1 SEO agency in healthcare, we’ve helped hundreds of podiatrists, treatment centers, nursing facilities, and specialty practices achieve higher search rankings and generate new patients.
Growth-Oriented SEO
Cardinal’s SEO Services Stand Out From The Podiatry Crowd
Scalable SEO Strategies
We’ve helped some of the nation’s largest podiatry providers scale their SEO strategies to new markets and locations. And if you’re undergoing a merger or acquisition, don’t worry—we have your SEO strategy covered on that end, too.
Future-Forward Search
At Cardinal, we don’t react to trends; we predict them. We strategically position our podiatry clients to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to creating uncontested growth opportunities.
Strategic Keyword Targeting
We know podiatry like the back of our hands. That’s why we intimately understand the motivations and intent across the entire patient journey, enabling us to develop full-funnel content strategies that not only nurture prospects but get them to convert.
Roadmaps & Ranking Reports
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings and drive organic traffic. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
Podiatry Case Studies
We Ignite Real Impact For Podiatry Clients
Podiatry Practices Need a Solid Web Presence
Podiatrists are the major providers of care for disorders of the foot, ankle, and the lower extremities. They treat a wide range of conditions including sprains, infections, bunions, hammertoes, corns, plantar warts, nail fungus, ingrown toenails, and plantar fasciitis. In addition, podiatrists can be consulted for foot sores and wounds that are slow to heal due to diabetes. Just as patients need individualized care based on their specific needs, your podiatry practice needs a marketing plan tailored to grow your business.
This means that if your podiatry practice is not on the first page of the search engine results, then potential patients are unlikely to find you. By partnering with a renowned podiatry SEO management agency like us, you can stand out from your competitors by using specific keywords that target qualified leads that make you more relatable for those that need your expertise in diagnosing and treating people with foot issues.
At Cardinal comprehensive podiatry SEO strategies make sure that patients get the help they need, and in return you get more booked appointments by gently leading people to your website over your competitors’. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.
SEO for Podiatry Practices
Local SEO Strategies So People Find Your Podiatry Practice First
Right in Your Backyard
If your main target demographic is right in your immediate area, then it makes sense to go with an SEO company that knows the culture, problems, and solutions available to help relate to your audience. Fortunately, Cardinal is a locally based SEO company run by experts who understand the region, your industry, and how to effectively geo-target qualified leads to turn them into patients.
Analytics at Your Fingertips
We take pride in providing you thoughtful monthly reports with relevant KPI’s right at your fingertips, but you will also have access to our proprietary software interface with details about your campaigns. Cardinal’s SEO experts are also just a phone call away anytime for updates.
Podiatry SEO Toolkit
Our Search Engine Optimization Tactics
Organic Landscape & Competitor Assessment
Think of this as your preliminary SEO wellness check-up. We start by analyzing your podiatry SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.
Local SEO at Scale
We leverage local SEO search strategies to boost your visibility for each location. That means creating unique location pages, optimizing your Google business listings, building links, and soliciting positive reviews for maximized reach across markets.
Multi-location Citation Management
Scalable citations are a critical ranking factor for local search. We make sure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
Future Thinking SEO Strategies / Entity Optimization
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for so you show up in results.
Strategic Link Building
Some agencies will pull backlinks from who-knows-where and stick them into your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients will trust.
Full-funnel Content Strategy
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the sales funnel.
Site Architecture Optimizations
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure the site is properly structured to make it easy for both users to navigate and Google to crawl.
Scalable Technical SEO
Cardinal believes in creating scalable website structures that help set you up for long-term success. This scalable technical framework helps your content get discovered, crawled, indexed, and ranked at a much faster rate.
Stay In The Know
Read The Latest Podiatry Marketing News
We are thoroughly impressed with Cardinal’s ability to deliver a pipeline of high-quality leads to our door. Onboarding with them could not have gone any smoother, as they clearly value communication and transparency.
Contact Us
You’re Transforming Lives. Let Us Transform Your SEO Strategy!
Growth goals can be hard to meet without an expert team to guide you along the way. That’s what we’re here for. At Cardinal, we’re dedicated to helping podiatry practices grow — so you can continue changing the lives of your patients. Get in touch via this form to learn how!
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