Podiatry Marketing | Paid Social Services

Strategic Growth for Social Media

Custom Facebook Campaigns For Multi-Location Podiatry Practices

Your patients are spending time on Facebook. We help you meet them where they are via targeted Facebook campaigns that build demand early by connecting with patients at each stage of the sales funnel.

Paid Social That Engages Patients At Every Step

We intimately understand how patients move through the buyers’ journey and develop ad content that resonates with your patients no matter where they are in the funnel. Complex podiatry decisions take time; our strategy nurtures them at every step until they’re ready to book.

We Create Social Ads Your Audience Loves

Cardinal employs patient-centric messaging strategies and creative to connect with them on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.

Performance Branding That Drives Real Impact

We don’t just create advertisements that look pretty on social. Our social strategy builds qualified audiences that lead paying patients directly to your practice, helping you optimize revenue and boost your return on advertising spend.

Integrated Reports for Complete Transparency

We pride ourselves in our transparent workflows and seamless collaboration with clients. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time.

Social Media Can Make or Break Your Podiatry Practice

Even for podiatrists, there’s a lot of value to having a Facebook, LinkedIn, or other social media accounts promoting your practice. Not only does social media networking provide another venue to get out in front of potential patients, it is where everyone is spending their time these days. Connecting with your patients through popular social media platforms can really expand your presence and will allow you to better engage with those that are likely to be searching for a viable podiatrist. Podiatry specialists who are actively engaging with followers also show that they care, thus improving trust, credibility, and possibly driving more word-of-mouth referrals. Therefore, it’s important to not only have an account but use it to its full advantage and invest in social media advertising so that patients looking for a new trustworthy podiatrist in their area can easily find the information they need.

Our comprehensive podiatry social media advertising agency ensures that patients consider you over any other doctor when considering booking an appointment. Potential patients want to find someone they can trust, has the success rates to be able to back up their practice, and put a face to the people who can effectively diagnose and treat their arthritis pain.

At Cardinal, we help people find your website in search results over your competitors through a mix of social media advertising, PPC, and implementing other viable SEO strategies. Like investing in SEO, podiatry social media advertising is an essential component of a digital marketing plan that no one can afford to overlook.

Facebook Ads for Podiatry

Create Ads That Engage and Build Demand

Customized Social Media Plans

Cardinal works with your business to put together a customized social media marketing plan that is creative, consistent, and builds your brand’s recognition and trust. We also take the time to meet with you right here in the area to analyze your current social media presence, determining what is working and what can be improved upon. Taking your account as seriously as we do our own, we’ll maximize your social media ad spend thus giving you a better ROI.

A Full Service Agency Partner

As a family of social media marketing and SEO specialists, we’re ready to come visit you in person and get started on boosting your web presence and connecting on a more personal level with your patients. There is so much potential to grab new business that we would love to be a part of your growth and success.

Ready to Grow?

Cardinal’s podiatry marketing experts are skilled at creating customized paid social strategies that are catered to your location. Our focus on paid social media, targeted advertising, and increasing brand awareness can be the catalyst to expanding your patient base.

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Podiatry Paid Social Toolkit

We Fuel Growth With Strategic Facebook Ad Tactics

Funnel-Based Messaging Strategies

We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. Every patient’s journey to receive podiatry care is unique and requires a custom full-funnel paid social strategy. We help you capture their attention and nurture them with engaging creative until they’re ready to book.

Persuasive Writing

We’re all about copywriting that converts. Every single ad Cardinal creates for your podiatry practice is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your door while reducing CPAs.

Design

Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.

Creative Testing and CRO

We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze, test, and improve.

HIPAA Compliant Ads

Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.

Post-Click Optimizations

We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.

Dynamic Creative Optimizations

We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.

Audience Enhancements And Optimization Strategies

We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which audience resonates with which content.

Discover how digital marketing revolutionized patient acquisition for Upperline Health in 2023.

65% increase in CVR

Read the Case Study

How we helped a multi-location rural hospital system grow its digital presence and increase specialist leads by 285%.

12% increase in organic traffic

Read the Case Study

Our integrated PPC and SEO strategy helped CareSpot dominate Google Search and drive more leads.

173,880 digital leads in 9 months

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Article

Podiatry Marketing Guide: Strategies for Staying Competitive and Growing Your Practice

Typically, patients looking for a podiatrist were likely recommended by their primary care doctor to see a specialist. However, healthcare consumer behavior has evolved over the last decade. Instead of trusting their primary care physician’s good word, they’d do their research for the most suitable podiatrist in their area. Therefore, providers need a robust online presence with digital marketing for podiatrists.

How to Engage Patients with a Full-Funnel Facebook Ads Strategy

Learn how structuring your Facebook ad campaigns around patient intent and awareness can dramatically decrease cost per acquisition.

How to Build a Full-Funnel Healthcare Marketing Strategy in 2024

A full-funnel strategy is essential for connecting with patients at every stage of their journey. Learn how to adapt to changing consumer control, navigate evolving marketing funnels, and leverage a diverse channel mix for impactful patient engagement.

Drive Demand & Fuel Conversions With Patient-Centric Paid Social Strategies

Podiatry Clients Who Trust Us

Custom Facebook Campaigns For Multi-Location Podiatry Practices

Why Cardinal’s Custom Podiatry Facebook Strategies Convert

Paid Social That Engages Patients At Every Step

We Create Social Ads Your Audience Loves

Performance Branding That Drives Real Impact

Integrated Reports for Complete Transparency

Social Media Can Make or Break Your Podiatry Practice

Create Ads That Engage and Build Demand

Ready to Grow?

We Fuel Growth With Strategic Facebook Ad Tactics

Funnel-Based Messaging Strategies

Persuasive Writing

Design

Creative Testing and CRO

HIPAA Compliant Ads

Post-Click Optimizations

Dynamic Creative Optimizations

Audience Enhancements And Optimization Strategies

We Ignite Real Impact For Podiatry Clients

Read The Latest In Podiatry Marketing News

Podiatry Marketing Guide: Strategies for Staying Competitive and Growing Your Practice

How to Engage Patients with a Full-Funnel Facebook Ads Strategy

How to Build a Full-Funnel Healthcare Marketing Strategy in 2024

Let Us Be Your Social Media Masterminds